In Association with co sponsor

7th May 2013 Grosvenor House Hotel Park Lane, London

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The Judging process

Judges score entries based on a range of factors. We've put together the following tips and encourage you to cover these in your award submissions and avoid losing valuable marks unnecessarily.

Non Vertical Awards
  1. Clear Objectives
    Provide evidence of clear, well thought out objectives and overall strategy for the campaign, innovation, application or feature.
  2. Innovation and Uniqueness
    Demonstrate to judges innovation and uniqueness used within the specified activity.
  3. Feasibility
    Define the need, drivers, opportunity and commercial feasibility for the campaign.
  4. Smart Execution
    Briefly describe how your strategy was executed and what made it stand out.
  5. Success and ROI
    Clearly show ROI from the campaign (state hard figures) and ultimately why it met your objectives and deemed a success*.
Vertical Awards
  1. Clear Campaign Objectives
    Provide evidence to judges of clear, well thought out objectives and overall strategy for the campaign within the vertical.
  2. Innovation and Uniqueness
    Demonstrate to judge's innovation and uniqueness within the vertical.
  3. Relationship Management & Transparency
    Judges must see examples of how you ensure your affiliate marketing activity is transparent and methods deployed to engage the publisher or advertiser relationship.
  4. Smart Execution
    Briefly describe how your strategy was executed and what made it stand out within your vertical.
  5. Success and ROI
    Clearly show the ROI from the campaign (include actual figures) and why you believe it was a success within the affiliate marketing sector*

* Please mark all commercially sensitive data with 'Judges Eyes Only'. All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise.

Sponsors & Partners

Dates for your calendar

  • 07.05.13 The Performance Marketing Awards Ceremony

What's being said?

“The Performance Marketing Awards provide the perfect opportunity for everyone who makes the industry as strong as it is, a time to reflect and celebrate the amazing work and innovation that we've all done! We're great as companies but even stronger together and the Performance Marketing Awards highlight that.”

Aaron Weissman, Marketing Director — Skimlinks

Latest news

Performance Marketing Awards Host Revealed....

Ahead of next month’s glittering Performance Marketing Awards (PMA) in London, the leading industry event’s host has been revealed as British stand-up comedian Josh Widdicombe.

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