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29th April 2014 Grosvenor House Hotel Park Lane, London

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Claudio Annicchiarico

Fiat Group Automobiles UK Ltd
Claudio Annicchiarico
About Claudio Annicchiarico

Head of digital, consultant, change manager and motivator with 18 years experience in web development, project management, online media planning, analytics and digital strategy. An active member of the digital community speaking & presenting when possible.

Working previously for Microsoft having launched the Fiat 500 but most recently across iconic automotive brands both at a local and global level. Previously within the agency community handling global accounts from leading fashion & sports brands to consumer electronics & FMCG.

Being half Italian and working for Fiat Group Automobile responsible for digital & CRM across all our brands (Fiat, Alfa Romeo, Jeep, Chrysler, Abarth and Fiat Professional) brings some of my true passions together, cars, digital advertising and a zest for life with my wife and two children.

Having won many awards over the years, IPA Effectiveness Awards, Revolution, Media Guardian Awards, CNET best use of Technology, Creative Review plus a hand full of automotive industry awards I relish the opportunity to bring my experience to the judging panel.


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