The Judges

Our 2024 Judging Panel

 

 

Alex de Jong

Alex de Jong

PayPal Honey

Partnership Manager

LinkedIn

Alex’s current role is as a Partnership Manager for PayPal Honey working across their Key UK Portfolio. With 7 years of partnerships and sales experience on the publisher side of affiliates, Alex’s role has now seen him forge a deep expertise for end-to-end new business sales. The list of advertiser’s that he has helped achieve their affiliate ambitions spans most verticals, with his ability to craft bespoke solutions for each partner he works with being a key distinguishing feature in his approach.

Alice Bull

Alice Bull

Gratified

Founder

LinkedIn

A geriatric in digital terms, Gratified. Founder Alice has clocked up almost two decades working in social. She was instrumental in leading pre-2010 influencer and digital marketing efforts for industry giants such as Vice Media, helping them achieve a valuation of $5.7 billion, and has crafted more recent award-winning social, influencer, and content strategies for brands including IKEA, Diageo, Penguin Random House, and L’Oréal.

Andy Murphy

Andy Murphy

Sky Betting and Gaming

Senior Media Performance Manager

LinkedIn

Andy has 7+ years working a mix of agency and in-house roles with multi-channel experience with a specialism in digital performance planning and strategy. He has worked across retail, automotive and financial service sectors and most recently in the high-growth sports and gaming markets.

Currently, Andy is responsible for the new customer acquisition planning & strategy along with managing his team across the multiple Sky Betting & Gaming brands (Sky Bet, Sky Vegas & more).

Annie Amusu

Annie Amusu

Bark.com

Global Senior Affiliates & Partnerships Manager

LinkedIn

With over 9 years of experience within in the affiliates and digital partnerships industry, Annie Amusu has a proven track record of delivering successful digital marketing strategies in the UK retail industry.

Her responsibilities include driving strategic approaches for third-party partnerships and revenue growth across various e-commerce verticals, including cashback, voucher codes, card-linked, fintech, and social ecommerce.

Anthony Pey

Anthony Pey

Medialab Group Limited

Head of Marketing Effectiveness

LinkedIn

A marketing measurement specialist with over 17 years of analytical and consulting experience, with deep exposure to an array of analytical techniques and insight delivery approaches (MMM, MTA, Geo testing, Customer and audience profiling and segmentation). My extensive agency experience has enabled me to measure and consult on countless campaigns, with a focus on Not-for-Profit, Retail, finance, D2C, Travel and Tech brands.

I work in close collaboration with senior client stakeholders and agency partners alike to understand their business needs and provide consultancy expertise from both a technical data perspective through to an insights and strategic media-buying recommendations perspective.

Charlotte Morris

Charlotte Morris

MG OMD

Affiliate Business Director

LinkedIn

Charlotte has been working in media for 9 years, gaining experience across affiliates, aggregators, lead-gen and automotive lead-gen for a variety of market leading clients. As Affiliate Business Director, she oversees key decisions and strives to ensure the smooth delivery of client objectives, whilst working closes alongside key partners. Charlotte leads a incredibly talented team at MG OMD and provides a holistic POV on the integration of affiliates into the overall marketing mix.

Chris Turner

Chris Turner

gocertify

Head of Client Success

LinkedIn

Chris has worked in performance marketing and affiliates for 10 years, spanning agency, retailer and now publisher/tech side.

As Head of Client Success at gocertify, he responsible for overseeing the growth of our ever-increasing customer base; driving the adoption of new features, scaling revenue and building our strategy for client relationships.

Christopher Pearce

Christopher Pearce

Reckitt

Consumer Engagement Lead

LinkedIn

Christopher leads a Full Funnel Marketing team for Reckitt health. His team are responsible for all facets of media strategy, planning, and activation for some of the most recognisable household brands in the UK, including Dettol, Lemsip, Strepsils, and Optrex.

Before joining Reckitt, Christopher held roles at Epson, O2, Vodafone and Thomas Cook.

Daniel Sichel

Daniel Sichel

Publicis | Zenith

Global Digital Performance Lead

LinkedIn

Daniel is a hands-on, data-driven Digital Leader, with broad multi-channel knowledge, complimented with specialist areas in Social, Programmatic, eCommerce, Mobile and Lead Generation.

Performance Marketing has dominated his career. Daniel has been lucky enough to experience a very wide range of definitions for “Performance” in his working environments and this has made him an extremely confident and competent professional in his area.

Elena Glynn

Elena Glynn

VoucherCodes

Senior Account Director

LinkedIn

Elena has been in affiliates for 8 years, launching her career at Awin where she worked mainly in Telco. Elena then moved to VoucherCodes and has been there ever since, working with a wide range of merchants, networks and agencies.

This industry has given Elena so many great opportunities, from publishing articles, joining webinars and even speaking in Vegas at the Affiliate Summit.

Harry Avent

Harry Avent

The Body Shop

EMEA Affiliates and Partnerships Manager

LinkedIn

Working across Network, Publisher and Agency Harry has experienced it all. He’s now brand side and has been using his skills to the benefit of his company. Currently at The Body Shop, he has been submerged into an environment where he can hone new practices and create change in the affiliate marketing world. He is looking forward to being a part of the judging panel for the PMA’s and can’t wait to see what new innovations and campaigns the industry bring to light.

Jared Field

Jared Field

Ted Baker

Head of Performance Marketing

LinkedIn

Jared brings over 16 years of experience in digital marketing to his role as Head of Performance Marketing & CRM at Ted Baker. His career began with a focus on SEM, and he has since progressed to leading integrated growth strategies across various channels. At Ted Baker, he heads the performance and CRM teams responsible for affiliate & partnerships, CRM, display, paid search, paid social and organic search.

Jo Newell

Jo Newell

Benefex

Affiliates & Partnerships Manager

LinkedIn

Jo is the Affiliates & Partnerships Manager at Benefex, having joined the team in 2023 where she manages UK relationships. With over 10 years’ experience in the industry, Jo has a wide range of knowledge working across multiple verticals and different sides of the industry. Her digital expertise has enabled her to successful drive affiliate programmes into highly successful channels for multiple brands.

John Harradence

John Harradence

Signet Jewelers

Digital Performance Marketing Lead

LinkedIn

Joh has worked in the performance marketing space for 13 years covering network, agency and client side roles.

Experience includes working within Telecoms accounts at Awin, fashion at Omnicom and now within the jewellery sector at Signet.

Kate Amos

Kate Amos

RAPP

VP Data Analytics

LinkedIn

Kate is a customer centric marketer and data expert who is commercially and digitally savvy. With extensive experience of working for world-class brands across a broad base of business sectors in B2C, B2B and Retail, delivering data driven digital transformation. Kate is passionate about building and managing high performance teams, inspiring and equipping them with the right strategic approaches to develop award winning best in class customer experiences.

Kevin Edwards

Kevin Edwards

The Affiliate & Partner Marketing Association

Director

LinkedIn

With more than 20 years of experience in the affiliate and partnerships industry, Kevin is the founder and director of The Affiliate & Partner Marketing Association.

Kirsten Black

Kirsten Black

EssenceMediacom

Affiliate Director - Head of Affiliates

LinkedIn

Kirsten joined EssenceMediacom in 2018 and has worked her way up to Affiliate Director – Head of Affiliates, leading the team on their global strategy across all major verticals for Affiliates, Aggregators and Lead Generation. Kirsten is passionate about dispelling previous misconceptions around Affiliates to showcase the full potential of the channel and deliver fully integrated campaigns as part of the wider marketing mix. Before joining EMC, Kirsten started her career at The Hut Group after having graduated from Newcastle University and quickly fell in love with the Affiliate industry.

Kudzai Mubaiwa

Kudzai Mubaiwa

Spark Foundry UK

Head of Performance Media

LinkedIn

Currently Head of Performance Media at SparkFoundry UK  working across Paid search, Paid Social and affiliates, overseeing delivery, strategy and development of the offering. With 13+ years’ working in digital, Kudzai has worked both agency and client side across a number of verticals including Travel, Retail, Luxury, Education and Finance.

Laura Alexander

Laura Alexander

GroupM Nexus

Head of Pan Regional

LinkedIn

Laura has over 17 years of dynamic expertise in the media industry, bringing a wealth of knowledge and a proven track record of success. For a decade, Laura has honed her skills on the publisher side, specialising in digital roles which has gained her invaluable insights into the intricacies of online media. Transitioning to GroupM Nexus (formally Xaxis), Laura has spent the past seven years spearheading initiatives for global clients and demonstrating her adeptness in programmatic planning and strategy development.

Laura Pastorino

Laura Pastorino

Canon EMEA

EMEA Affiliates & Partnerships Specialist

LinkedIn

With over 6 years of expertise in affiliate marketing, Laura is currently working as the EMEA Affiliates and Partnerships Specialist at Canon EMEA. She lead the Affiliates & Partnerships channels across Canon EMEA markets, formulating and executing channel strategies for constant growth and customer acquisition.

Prior to Canon EMEA, Laura held roles such as Account Manager at Rakuten Marketing, Affiliate Planner Buyer at MediaCom and Global Account Executive at Awin Global.

Lauren Green

Lauren Green

River Island

Affiliate & Partnerships Manager

LinkedIn

After graduating from university with a degree in fashion communications 7 years ago, Lauren started her career in affiliate marketing at the boohoo Group & quickly fell in love with how the industry drives significant business growth with measurable results.

Lauren has well rounded global experience, having lead strategic plans for well established affiliate programmes & launching new territories from scratch. She has been managing the River Island affiliate & partnership team for the past 3 years, continuing in her passion for driving scalable growth across affiliates & partnerships.

Luke Watkin

Luke Watkin

MVF

Commercial Director

LinkedIn

Experienced and data driven multi channel performance marketing professional, with 13 years experience in digital, primarily focused on media buying, affiliate marketing and lead generation. Luke specialises in paid marketing strategy and delivery, with a history of delivering exceptional results for brands and clients. He is passionate about problem solving, growth, and helping build brilliant teams. Having joined MVF as Head of Native in 2019, Luke has led through the pandemic and out the other side, developing an exceptional team – one of the world’s largest (and best!) in the space, responsible for marketing budgets worth millions every year. He aims to be a thought leader in both native advertising and performance marketing as a whole.

Maria O’Flynn

Maria O'Flynn

Greene King

Head of Media

LinkedIn

Maria has over 20 years in the performance media space, from vendor, agency and client perspectives. Having helped to pioneer performance marketing during 8 years at TradeDoubler, she worked with clients across all sectors to develop cross-channel commercial strategies and attribution models. In 2010, she moved client-side to run digital media teams for some of the UKs biggest retail names, such as House of Fraser and M&S.

For the past 6 years, she has been working to join performance and brand-building initiatives into a single investment ecosystem driving commercial growth. She joined the hospitality group Greene King in June 2021 in support of the brilliant mission to ‘Pour Happiness into Customers’ Lives’.

Maria Oyelakin

Maria Oyelakin

Vodafone

Affiliates & Partnerships Lead

LinkedIn

With over 10 years of expertise in the Affiliate industry, Maria has cultivated extensive experience across various sectors; Telco, Fashion, Finance, and Energy. Currently, my role involves leading the UK strategy within Vodafone. Her core experience has been centered around leveraging large scale relationships with partners and fostering new innovations for long term strategic growth.

Nicola Godsafe

Nicola Godsafe

Digital Marketing Consultant

LinkedIn

Over 15 years experience in the marketing industry, including both agency and in-house. Ex Digital Marketing Director at Universal Pictures and Head of Digital Acquisition, Global Media & Entertainment. Currently working as a Digital Marketing Consultant, advising on and implementing Digital Marketing strategies for a number of clients.

Raman Gill

Raman Gill

CJ

Client Development Manager - Lead Generation

LinkedIn

Nearly 5 years in the affiliate industry and 2022’s ‘Rising Star’ at the Performance Marketing Awards (PMAs), Raman has worked across Business Development and Lead Generation teams on top brands such as Maserati, P&G, Allianz, Rimowa and more. Alongside her Lead Generation role, Raman is a Board Member of Publicis Groupe’s embRACE (employee action group for people of colour at Publicis), DEI Ambassador and Mental Health First Aider.

Rhea Sanghera

Rhea Sanghera

BT Group

Digital Trading Manager

LinkedIn

With more than seven years of industry experience, Rhea has held diverse roles, offering her a comprehensive understanding of Affiliate and Partnership marketing.

In her recent position, spanning 2.5 years, she spearheaded EE Mobile’s affiliate program while exploring fresh digital opportunities as EE diversified into new sectors.

Recognised for her innovative strategies and results-driven approach, Rhea was honored as one of Hello Partner’s 30 Under 30 in 2023, lauded as a Future Leader in Partnership Marketing.

Rosie Slinn

Rosie Slinn

Metapic

Head of UK

LinkedIn

Rosie has over 12 years of experience in the affiliate marketing industry, having worked at various publishers & an affiliate network across all major verticals.

Rosie is currently the lead for UK strategy at Metapic, a global influencer marketing platform. She is responsible for driving growth and leading a team to deliver innovative influencer campaigns. Rosie decided to use her affiliate experience within influencer marketing, as this is not only an area of personal interest, but a fast growing sector with unlimited potential.

Sarah Clarke

Sarah Clarke

Universal McCann

Strategy Director

LinkedIn

Sarah Clarke isn’t your average marketer, but does tick the stereotype of being full of BS. Sarah’s true strength lies in her unique blend of behavioural science (BS) and data expertise. She isn’t just about ticking boxes and generating meaningless insights; she’s about understanding the “why” behind human behaviour and using that knowledge to craft strategic business solutions that drive behaviour change and real commercial impact.

Sarah’s worked across a wealth of brands and agencies, from network giants like iProspect and McCann to boutique SMEs such as Impression and ClickThrough, delivering growth and results on everything from ecommerce businesses to charitable campaigns. At present, Sarah is working as Strategy Director at Universal McCann (UM), dissecting client problems and balancing immediate impact with long-term vision and reward, ensuring that every campaign is a stepping stone towards the bigger picture.

Simon Hofmeister

Simon Hofmeister

TikTok

Head of Industry, Fashion Retail & Ecommerce

LinkedIn

Simon has 14 years’ digital marketing industry experience working network, client and media owner side. He began his career at Awin working with top-tier retail and telco brands before moving to ASOS to head up partnerships and later performance marketing globally followed by a move to TikTok in 2022 where he now heads up the Fashion industry brand partnerships team.

Sophie Hunt

Sophie Hunt

EcoAds

Founder

LinkedIn

Sophie has worked in Performance Marketing for 10 years, both in agencies and client side. Working with brands such as Procter & Gamble (Publicis Groupe) and Adobe, she has had the opportunity to work on global campaigns, with multi-million-dollar budgets, across an extensive range of paid channels.

During this time, Sophie also founded and chaired the award-winning Pride @ Adobe Employee Network (Rainbow Honours Awards: LGBTQ+ Employee Network of the Year – Winner 2019). In 2020, Sophie was shortlisted for ‘Top 10 Diversity Hero’ from The British LGBT Awards due to her activism for the community.

Since then, Sophie has gone on to found EcoAds, a platform that allows for digital marketers to track and proactively curb the carbon footprint of the marketing industry, and 3&honey, a digital marketing start-up aimed at supporting purpose-led companies.

Stephen Denny

Stephen Denny

Blue Light Card

Co-Founder (Non Exec Director)

LinkedIn

As an ex Police Officer, Stephen co-founded Blue Light Card in 2008. Since then Blue Light Card have been on a whirlwind journey, saving members over 330 million, providing 185,000 free event tickets and launching the Blue Light Card Foundation in the last year alone. Stephen is passionate about the Blue Light Community and ensuring they strive to deliver our product in new and innovative ways.

Tina Judic

Tina Judic

Tomorrow Group [Found | Braidr | Disrupt | Luminr]

Chairman

LinkedIn

As co-founder and Chairman of Tomorrow Group, Tina steers an independent agency network celebrated for its dedication to performance, social engagement, analytics, and transformative AI. Her leadership unites the brightest in digital marketing, including Found, Disrupt, Braidr, and Luminr, into a formidable force shaping today’s digital experience.

Beyond her role in Tomorrow, Tina is also co-founder of Digital Disruptors, an annual programme aimed at 14-17 year olds, that is on a mission to encourage young people to investigate digital, the options it provides as a career choice, and to harness the amazing array of creativity and innovative thinking that this industry is so brilliant at delivering.

Tina Vujinović

Tina Vujinović

BrandAlley

Affiliate Marketing Manager

LinkedIn

Currently serving as an Affiliate Marketing Manager at BrandAlley, Tina brings a wealth of experience and expertise to the role. Throughout her career, she has demonstrated a keen understanding of affiliate marketing dynamics, leveraging strategic thinking and relationship-building skills to forge strong partnerships and deliver results.

Prior to her joining Brand Alley, she held the position of Affiliate & Partnerships Manager at Superdry for over two years, transitioning from previous experience network side during her almost four years at CJ Affiliate.

Victoria Bell

Victoria Bell

Harvey Nichols

Marketing director

LinkedIn

Victoria is a senior marketer with a passion for understanding audiences and making brands relevant. Her experienced lies in leading large multidisciplinary teams across global territories, but also small and agile start-up environments. Victoria is skilled in leveraging integrated media campaigns across multiple platforms covering Print, Digital Acquisition and Display, Social Media, Influencer Outreach, OOH and TV to deliver strong brand-consumer interaction.

Her portfolio includes work in managing brand strategies in the media and retail sector for The Times & The Sunday Times (part of News UK), BBC, Grazia and Bicester Village, amongst others.

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