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Introducing the Performance Marketing Awards

2007–2015 — A timeline across the years

Est. 2007

8 Incredible Years

Since inception in 2007 the PMAs have grown into the leading and largest awards ceremony in performance marketing, celebrating its ninth year in 2015. The spectacular Grosvenor House Hotel will again play host to the industry's leading names and brands, providing a platform to showcase exceptional work within the digital arena.

Alongside celebrating the successes of past 12 months, the Awards provide an opportunity for senior representatives from the industry's leading advertisers, publishers, agencies, networks and technology providers to come together and connect over an evening of champagne and fine dining; to a backdrop of glitz and glamour.

‘The Performance Marketing Awards is a great opportunity to showcase the high calibre of the Performance Marketing Industry. Neo@Ogilvy were delighted to be a part of the event and even more pleased to be recognised in two categories seeing this as a genuine marker of excellence for the work that goes on across the industry.’


View more industry testimonials



May 2014 saw the performance marketing elite gather under one roof, at the Grosvenor House Hotel, Park Lane, for the Performance Marketing Awards. PerformanceIN welcomed over 800 advertisers, publishers, agencies, networks and technology providers who celebrated the achievements of our roaring industry.

Europes Largest Ballroom at Full Capacity
25 Total Awards presented
Grosvenor House Hotel, London
Presented by
Hal Cruttenden


We hit record numbers again as guests joined Josh Widdicombe, at the Grosvenor House Hotel, to celebrate the sheer ‘Brilliance’ of the Performance Marketing industry. Five new categories were introduced including Best Brand Engagement Campaign, Best Agency-led Performance Marketing Campaign, Most Incremental Performance Marketing Campaign, Grand Prix Award and Best Account Manager at an Agency or Network.

43 % Increase in
31 Total Awards presented
Grosvenor House Hotel, London
Presented by
Josh Widdicombe


Alongside a record number of award entries, our biggest crowd to date joined Miles Jupp for the all new Performance Marketing Awards in 2012. New categories of Best use of Data, Best Consumer Targeting Campaign and Best use of Email showed the movement of the industry into a new arena of Performance Marketing.

24 % Increase in attendance
31 Total Awards presented
Grosvenor House Hotel, London
Presented by
Miles Jupp

a4uAwards 2011

A record breaking crowd joined Rufus Hound for our 5th Awards. The introduction of a number of new award categories including ‘Best use of Mobile’, ‘Best use of Social Media’ and the ‘Hot Shot Rising Star’ award were scheduled to match the evolution of the industry.

21 % Increase in attendance
24 Total Awards presented
Grosvenor House Hotel, London
Presented by
Rufus Hound

a4uAwards 2010

After reaching capacity at the Hilton Park Lane we moved to Europe’s largest ballroom at the Grosvenor House Hotel. 2010 was a year for vouchercodes.co.uk as they scooped three major categories. New ones included ‘Best Lead Generation Campaign’ and ‘Best Paid Search Partnership’.

19 % Increase in attendance
20 Total Awards presented
Grosvenor House Hotel, London
Presented by
Kevin Bridges

a4uAwards 2009

Jason Manford took to the stage in 2009 as we once again reached the venue capacity. A year of innovation from Skimlinks secured the team three awards including Innovative Publisher, Best New Entrant and Best use of Technology.

12 % Increase in attendance
19 Total Awards presented
Hilton Park Lane, London
Presented by
Jason Manford

a4uAwards 2008

Firmly supported by the industry and Hosted by no other than Michael McIntyre our first black tie awards were a sell out and firmly put Affiliate Marketing into the well deserved spotlight.

42 % Increase in attendance
16 Total Awards presented
Sheraton Grand Hotel, London
Presented by
Michael Mcintyre

a4uAwards 2007

Our inaugural awards were co-located with a4uexpo, Europe's largest Performance Marketing Conference. The first awards were a laid back affair with traditional Fish and Chips and a networking vibe. A fantastic year for Affiliate Window as they secure three major awards including Publisher's Choice of Network.

76 % of a4uexpo London 2007 attended
14 Total Awards presented
a4uexpo The Fox @ ExCeL, London
Presented by
David Brent
Sponsors & Partners

Dates for your calendar

  • 06.02.15 Entries are closed
  • 03.03.15 Shortlist unveiled
  • 12.04.15 Voting is closed
  • 28.04.15 The Performance Marketing Awards Ceremony

Industry testimonial

“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”

John Myers, Commercial Director EMEA, – Marin Software