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Entry Criteria & Judging Process

ENTRIES ARE NOW CLOSED


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A Quick Guide to Entering the 2015 Performance Marketing Awards

Review the guidance and rules on this page thoroughly. Failure to do so may attract a judging penalty.

Decide which category you wish to enter by visiting our categories page.

Ensure you allow enough time for any internal or client sign off.

Complete the entry offline and convert to PDF format. You can use the optional entry templates.

Return to the website, complete the online form and upload your PDF & supporting evidence (if applicable) by midnight 30 Jan. Entries made after this date will incur a charge. Late entries deadline is midnight 06 Feb.

Complete your payment details.

Ensure you have received your personalised receipt and entry number via email.

Any queries should be relayed to Rebecca Ciriaco on +44 117 203 3010.



Who Can Enter?

The awards are open to Advertisers, Publishers, Agencies, Networks, Start-ups, Technology Providers or Individuals who operate in the Performance Marketing sector. Entry may be made directly by the company or via an authorised agent such as their network, agency or PR agency.

Entries may be submitted for multiple categories subject to an additional entry fee. Each submission however, must be tailored to fit the category.



Eligibility

Submissions should relate to activity within the UK and the eligibility period of 1st January 2014 – 30th January 2015. The Global Excellence in Performance Marketing Award is the only award that can refer to activity outside of the UK. Please note that entries which have been submitted for the 2014 Performance Marketing Awards cannot be submitted in 2015, unless it can be proved that substantial developments have taken place.

The entry must generate revenue based on a performance metric. Hybrid or Tenancy type campaigns can be entered on condition that there is some CPA / Performance-based commission attached.



Innovation / Channel / Agency / Industry Awards – Judges Voted On:
  1. Clear Objectives
    Provide evidence of clear, well thought out objectives and overall strategy for the campaign, innovation, application or feature.
  2. Innovation and Uniqueness
    Demonstrate innovation and uniqueness used within the specified activity.
  3. Feasibility
    Define the need, drivers, opportunity and commercial feasibility for the campaign.
  4. Smart Execution
    Briefly describe how your strategy was executed and what made it stand out.
  5. Success and ROI
    Clearly show ROI from the campaign (state hard figures) and ultimately why it met your objectives and deemed a success*.


Vertical Awards – Judges Voted On:
  1. Clear Campaign Objectives
    Provide evidence to judges of clear, well thought out objectives and overall strategy for the campaign within the vertical.
  2. Innovation and Uniqueness
    Demonstrate innovation and uniqueness within the vertical.
  3. Relationship Management & Transparency
    Judges must see examples of how you ensure your Performance Marketing activity is transparent and methods deployed to engage the publisher or advertiser relationship.
  4. Smart Execution
    Briefly describe how your strategy was executed and what made it stand out within your vertical.
  5. Success and ROI
    Clearly show the ROI from the campaign (include actual figures) and why you believe it was a success within the Performance Marketing sector*

* Please mark all commercially sensitive data with ‘Judges Eyes Only’. All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise.



Industry Nominated and Voted Awards
Industry Choice of Partner

Three winners will be announced at Grosvenor House Hotel on April 28 and presented with one of the following awards:

  • Industry Choice of Advertiser
  • Industry Choice of Network / Tech Solution
  • Industry Choice of Publisher

If you are asking what about agencies? We already have the best agency category for which entries were submitted in the standard way.



Withdrawing an Entry

Now that the shortlist has been annouced, entries are no longer able to be withdrawn. Entries fees are non refundable.



Commercial Confidence

For your entry to be fully assessed it is extremely important that you provide as much detail about your performance as possible. In particular, figures relating to the ROI of your activity / campaign. Greater transparency with the judges will enable them to score you fairly.

All judges sign an NDA before participating and judges will not be involved in any categories where a commercial conflict could arise. We will use snippets and summaries from entries for publication in the winners guide which is published after the event. If you prefer this not to occur it's essential that any information that is commercially sensitive be clearly marked as ‘Judges eyes only’.

If you have any questions regarding commercial confidence please call the chair of the judges, Chris Johnson on +44 117 203 3009.



Dates for your Calendar
  • 06.02.15 Entries are closed
  • 03.03.15 Shortlist unveiled
  • 12.04.15 Voting is closed
  • 28.04.15 The Performance Marketing Awards Ceremony
Sponsors & Partners

Dates for your calendar

  • 06.02.15 Entries are closed
  • 03.03.15 Shortlist unveiled
  • 12.04.15 Voting is closed
  • 28.04.15 The Performance Marketing Awards Ceremony

Industry testimonial

“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”

John Myers, Commercial Director EMEA, – Marin Software