Clare O’Brien is Senior Programmes Manager with the Internet Advertising Bureau and she heads up Online Performance Marketing and the Content & Native Advertising industry groups. She is a marketing professional with a lifelong career in media, the last couple of decades specialising in digital strategy and communications. She has managed digital content strategy and planning projects across banking, media, FMCG and B2B including for brands such as The BBC, BP, Epson, TUI and P&G before joining the IAB.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
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