Craig OBoyle is the Director of European Communications and Digital at Activision Blizzard, the world’s largest videogame and interactive entertainment company. Day to day, he leads the company’s European corporate and consumer communications, digital marketing, social, PR, events, direct to consumer, community and public affairs briefs. He is responsible for a large international agency roster, and manages a marketing and communications team spanning 8 territories.
Prior to joining Activision Blizzard, Craig spent over ten years working with international consultancies leading integrated marketing campaigns for brands such as Apple, Facebook, Samsung, P&G, Philips, MTV Networks, Channel 4, and HP. He also previously acted as an external advisor to VCs focusing on early and late stage ventures in the media and digital space.
Outside of work Craig is passionate about championing the talent of tomorrow. He mentors for the Marketing Academy, specialising in marketing communications and leadership, and also with upcoming MBA students wanting careers in marketing, strategy or the media and entertainment industries. He is currently in the final year of studying for a Double Executive MBA from London Business School and Columbia Business School, New York.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
© 2018 PerformanceIN. All rights reserved unless stated. Images used with permission.