Richie has witnessed the impacts of the digital revolution right from the late 90s, when it first started gnawing at offline budgets and ad agencies were arrogantly noncicle about 'the geeks' stealing marketing spend as they called digitally enabled Marketers back then.
Most at home in the digital space, Richie has developed his sales and marketing experience through a combination of founding and selling digital agency Yucca to AIM listed Mission Marketing Group, sitting on the main board as CMO of Park Resorts seeing through a private equity backed refinance, enabling large fashion retail group EWM Group through a multichannel digital transformation strategy to now in a dream job of blending core passions of digital, brand development and the high energy freesports world with Saltrock.
He is also one half of start-up app partnership Toknapps which he hopes will save a few lives and change the world just a tiny bit.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”John Myers, Commercial Director EMEA, – Marin Software
© 2017 PerformanceIN. All rights reserved unless stated. Images used with permission.