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The Judging Process

Innovation / Channel / Agency / Industry Awards
  1. Clear Objectives
    Provide evidence of clear, well thought out objectives and overall strategy for the campaign, innovation, application or feature.
  2. Innovation and Uniqueness
    Demonstrate to judges innovation and uniqueness used within the specified activity.
  3. Feasibility
    Define the need, drivers, opportunity and commercial feasibility for the campaign.
  4. Smart Execution
    Briefly describe how your strategy was executed and what made it stand out.
  5. Success and ROI
    Clearly show ROI from the campaign (state hard figures) and ultimately why it met your objectives and deemed a success*.


Vertical Awards
  1. Clear Campaign Objectives
    Provide evidence to judges of clear, well thought out objectives and overall strategy for the campaign within the vertical.
  2. Innovation and Uniqueness
    Demonstrate to judge's innovation and uniqueness within the vertical.
  3. Relationship Management & Transparency
    Judges must see examples of how you ensure your affiliate marketing activity is transparent and methods deployed to engage the publisher or advertiser relationship.
  4. Smart Execution
    Briefly describe how your strategy was executed and what made it stand out within your vertical.
  5. Success and ROI
    Clearly show the ROI from the campaign (include actual figures) and why you believe it was a success within the affiliate marketing sector*

All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise.

Sponsors & Partners

Dates for your calendar

  • 06.02.15 Entries are closed
  • 03.03.15 Shortlist unveiled
  • 12.04.15 Voting is closed
  • 28.04.15 The Performance Marketing Awards Ceremony

Industry testimonial

“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”

John Myers, Commercial Director EMEA, – Marin Software