Publishers provide an enviable platform for brands to reach millions of eyeballs quickly via multiple channels and devices – either through a traditional media buy, a pure performance-based campaign or a hybrid between the two.
Judges will be looking for a performance-based or hybrid campaign which has enabled a brand to communicate or engage with consumers via one or more internal sources (such as web, mobile and email) or external (such as social, offline and video) to deliver ROI.
Collaborative entries are welcome.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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