Proficient and successful management of a paid search campaign are likely to pique a judge’s interest in this particular category.
Successful entrants must demonstrate an innovative use of paid search, managed by an in-house team or for a client.
Judges will seek alignment to brand values and goals across a well thought-out and delivered paid search campaign.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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