Judges will be looking for intelligent use of internal or external data to bring a competitive advantage. Entrants should highlight how the use of data has driven company or campaign success, with a clear line to connect implementation and results.
Success could be defined as new customer acquisition, retention, engagement or anything else displaying a competitive advantage.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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