Amit leads the European marketing strategy for Quantcast, a technology company specialising in real-time advertising and audience measurement.
Amit's role at Quantcast encompasses trade marketing, product marketing, PR and communications for the business. As well as coordinating new product launches and providing sales and operations support across the region, Amit is in charge of building the Quantcast brand throughout Europe.
Prior to joining Quantcast in 2012 Amit worked at the Internet Advertising Bureau UK where he was responsible for launching the Display Trading Council. This Council was responsible for providing clarity and helping the digital industry understand the benefits and strengths of real-time advertising.
Amit has a passion for developing meaningful industry training schemes designed to increase marketers’ knowledge of real-time advertising strategy and execution. He has successfully launched Quantcast's training scheme, the Real-Time Advertising Academy and during his time at the IAB, worked to build the organisation's training program from the ground up.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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