Teresa is a performance-driven digital marketing expert, with 12 years of indispensable client-side experience, working across multiple disciplines and sectors.
Starting a career within the online gaming sector, Teresa spent 4 years working for a leading Gaming Affiliate programme based in South Africa. Teresa re-located to the UK in 2008 and joined Stream:20 Digital Marketing Consultancy to manage the UK’s biggest Affiliate programme, BSkyb. Challenged with achieving ambitious growth in new subscriber numbers, Teresa successfully grew the Affiliate channel revenue, surpassing all expectations which resulted in further investment to grow the Affiliate channel share. BSkyb won Best Affiliate programme within the Telecoms vertical at A4U Awards, that year.
Teresa has moved through the ranks at Stream:20 from launching and managing Affiliate programmes for clients including, Ted Baker, Boux Avenue and Trend Micro EMEA to leading accounts as a Senior consultant. With a proven track record of exceeding client revenue targets, delivering best in class performance marketing strategies and business growth, Teresa was promoted to Head of Affiliate Marketing in 2013. Within a year, Teresa grew the Affiliate portfolio of clients with new business wins including McAfee EMEA, NOWTV, Worldpay and Nuance communications. While growing and retaining existing client relationships, Teresa established a European affiliate base expanding expertise into EMEA, set-up an affiliate framework and mentoring programme, currently still in place, grooming a talented affiliate consultant team.
With a strong ambition to take on a more strategic role within the business, Teresa worked with her clients to develop multi-channel strategies, identifying new routes to market across acquisition and customer marketing. This led to new business growth and expansion into new territories across Europe and North America. Establishing herself as a leader within the business with strong commercial focus to drive both client and business growth, Teresa joined the management team as Associate Director in 2014. In her first year as part of the management team, Teresa helped set up the US office in San Francisco, managing and supporting her team while servicing a US client base including enterprise brands such as Microsoft and Sony.
Based in Stream:20 HQ in London, Teresa is part of the senior management team responsible for leading the UK business, developing the business proposition through insight and innovation while also managing the team of talented Digital Marketing Consultants to deliver digital excellence. As UK Associate Director, Teresa has been instrumental in the supporting her senior clients through digital transformation, working across both acquisition and CRM teams to maximise customer growth.
“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”Jon Myers, Consultant
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