Amir Malik began his career working for Google in Brand Safety and Real Time Advertising where he learnt about Search Engine Optimisation. Malik then worked for Microsoft's Bing looking at Search Response optimisation. After working for these two technologies, he joined the Daily Mail and worked on their aggressive programmatic strategy focusing on Data Acquisition and RTB yield optimisation. Malik moved into Local World in the Daily Mail Group to develop their programmatic strategy from scratch and has since grown their revenue and built a self-contained programmatic team within the business. Trinity Mirror plc acquired Local World, and Amir is now an executive in the business, under the title of Programmatic Director and leading the strategy for the Mirror and Regional businesses in data and monetisation.
“We see The Performance Marketing Awards as the most important evening in the awards calendar and as a result continue to support the event. Aside from the high level of care and attention the team give us they also ensure that the night is perfectly executed and an enjoyable environment within which to host our clients.”Sam Behar, Client Services Director, Crave & Lamb
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