Wayne has spent the last 6 years working in programmatic and was one of the earliest adopters of programmatic technology in the UK. Wayne has successfully created two agency trading desks and also worked at the worlds largest programmatic company, Xaxis. Wayne founded The Programmatic Advisory this year in order to provide impartial advice to companies on how best to strategically apply programmatic to deliver business growth.
“We see The Performance Marketing Awards as the most important evening in the awards calendar and as a result continue to support the event. Aside from the high level of care and attention the team give us they also ensure that the night is perfectly executed and an enjoyable environment within which to host our clients.”Sam Behar, Client Services Director, Crave & Lamb
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