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Entry Criteria

Who Can Enter?

The awards are open to Advertisers, Publishers, Media Owners, Agencies, Networks, Start-ups, Technology Providers or Individuals who operate in the Performance Marketing sector.

Entries may be made directly by the company or via an authorised agent such as their network, agency or PR agency.

Entries may be submitted for multiple categories subject to an additional entry fee. Each submission however, must be tailored to fit the category and use the correct entry template supplied.


Submissions should relate to activity within the UK and the eligibility period of 1st January 2017 – 26th January 2018. The Global Excellence award is the only award that can refer to activity outside of the UK.

Please note that entries which have been submitted for the 2017 Performance Marketing Awards cannot be submitted in 2018, unless it can be proved that substantial developments have taken place.

The entry must generate revenue based on a performance metric. Hybrid or Tenancy type campaigns can be entered on condition that there is some CPA / performance-based commission attached.

Withdrawing an Entry

Now that the shortlist has been annouced, entries are no longer able to be withdrawn. Entries fees are non refundable.

Commercial Confidence

It is very important that entry forms are completed in their entirety. One of the biggest reasons for point deduction by judges is not including clear evidence of commercial success and ROI. Especially problematic for an awards ceremony that is geared around measureable marketing. More information and greater transparency will enable the judges to score you fairly.

For the purpose of judging all information will be supplied only to the judges under a Non Disclosure Agreement. However for editorial write-ups and to portray why you've won on the night some information may be garnered from your entry.

Anything that is therefore commercially sensitive that you wish not to be disclosed must be highlighted for ‘Judges eyes only’.

If you have any questions regarding commercial confidence please call Kizzy McAuley the events manager on +44 117 990 2980.

Dates for your Calendar
  • 28.02.18 Shortlist unveiled

  • 24.04.18 The Performance Marketing Awards Ceremony
Sponsors & Partners

Dates for your calendar

  • 28.02.18 Shortlist unveiled

  • 24.04.18 The Performance Marketing Awards Ceremony

Industry testimonial

“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”

Julia Smith, Director of Communications EMEA, Impact