Helen is the Head of Digital Marketing for Thomas Cook Group Airlines, which encompasses two separate brands - Thomas Cook Airlines UK and Condor. Helen has worked at Thomas Cook Airlines for five years and comes from an affiliate background with positions across the network, affiliate and agency sides of the channel. As well as her digital focus, with attribution and content being her key projects for 2018, she is also involved in various offline branding and marketing opportunities as the Airline increases its presence within the competitive seat-only space.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact Radius was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact Radius
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