Mary Keane-Dawson is CEO of TRUTH, the first global blockchain-enabled media agency, created to provide 100% transparency in the media supply chain. Her career started at the Observer, in the dying days of the hot metal press and the dawn of desktop publishing. She’s since played a part in creating an impressive mix of companies, including Redwood Publishing, SPAFAX (now part of WPP), Steak (now part of Dentsu), Reform Collective London and Trade Doubler’s incubator The Zoo Project. Most recently she held the position of UK managing director with Neo@Ogilvy.
In addition to driving the development of TRUTH, Mary is a non-executive director and executive coach working with the likes of BIMA, The Smalls and Tech London Advocates. She is also the founder of How She Made It.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact
© 2018 PerformanceIN. All rights reserved unless stated. Images used with permission.