An experienced digital marketer specialising in digital strategy, customer journey, online user experience and channel integration across a range of channels including eCommerce, Mobile, Display, SEO / PPC, CRM and Social Media.
Currently, Head of Digital at Carlsberg UK focussing on developing and delivering the digital strategy to sell our brands within the UK for both B2B (On and Off Trade) and B2C audiences. Also, she carries out a Global role leading projects for the UK and on behalf of Global across markets.
Previously worked at Barratt Homes a Head of Digital, AstraZeneca and in various digital roles for Barclaycard.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact
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