1. Home
  2. Judging Process

The Judging Process

For each category, a unique entry template is supplied. It is imperative that you carefully read the judging criteria for each category and ensure you answer these elements fully in your submission.

You may design your own template if you wish, however, please use the same headings provided in the entry template.

Our panel of judges carefully reviews each submission against the given criteria. Scores are collated, challenged and discussed with groups of judges moderated by our content team at our Judging Day, which takes place in central London each year.

After much deliberation, a winner and highly commended entry are chosen. Not all categories will attract a highly commended entrant, though some may be given multiple commendations based on merit.

Avoid penalties

  • Your entry must be a maximum of 3 pages
  • Do not use a font smaller than 10px
  • Designing your own template is accepted, however, please keep in the structure and 3 pages maximum
  • Ensure you provide clear evidence of commercial success and ROI
  • We reserve the right to re-allocate your entry if we feel an alternative category is more suitable.

Commercial Confidence

It is very important that entry forms are completed in their entirety. One of the biggest reasons for point deduction by judges is not including clear evidence of commercial success and ROI. More information and greater transparency will enable the judges to score you fairly.

For the purpose of judging all information will be supplied only to the judges under a Non-Disclosure Agreement. However for editorial write-ups and to portray why you've won on the night some information may be garnered from your entry.

Anything that is therefore commercially sensitive that you wish not to be disclosed must be highlighted for judges eyes only.

Sponsors & Partners

Dates for your calendar

  • 28.02.18 Shortlist unveiled

  • 24.04.18 The Performance Marketing Awards Ceremony

Industry testimonial

“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”

Julia Smith, Director of Communications EMEA, Impact