Judges will be accolading innovation in the form of a new technology, creative strategy or campaign in the affiliate space.
Previous winners of this prize have focused on the adoption of new features from their tech partners, their work with other channels and changing the way they reward affiliates in showcasing their excellence. Judges will be looking at ROI but also the potential for change and innovation in the long-term.
Should demonstrate: • What problem has the innovation solved • Challenges met and how they were overcome • Smart execution and deployment of the innovation • Results from deployment of the innovation
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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