Judges will reward effective planning and execution of an app promotion and engagement campaign that has driven exceptional results based on the stated objectives.
The campaign may have used data, smart targeting and in-house strategies to supercharge results from the campaign – whether downloads, engagement or revenue.
This category can be entered by brands themselves or mobile ad networks, agencies, or app promotion technologies in conjunction with a client.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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