We’re seeking a specific lead-based campaign that has firmly met client objectives by delivering high-quality prospects through a smart, cost-effective and ethical strategy. Successful entrants will be able to quantify the relative value of leads to the client, keeping them in-line with their original objectives for the campaign.
Entrants should demonstrate effective use of data, and how automation, AI or the human touch was used to optimise campaign delivery.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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