Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category. Successful entrants must demonstrate an innovative use of the channel, incorporating data and new tools where necessary, managed by an in-house team or for a client.
Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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