Judges will be looking for an intelligent use of first-, second- or third-party data to bring a competitive advantage. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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