Automation, machine learning and AI – they all have a future within performance marketing and each has the potential to optimise the way campaigns are planned, executed and optimised. Judges are looking for a stand-out use of one or a combination of the above that has transformed activity for a client or campaign.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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