The winner of the PMA for Most Effective Agency will have a thriving performance marketing arm, as well boasting success as an operation and manager of results-based marketing efforts.
Advocacy of performance marketing and development of activity within channels will be key, as will the consistent ability to meet client objectives.
As this category requires collation of agency data, a dedicated entry form must be completed to align all entry criteria.
Entries should demonstrate: • Agency deliverables • Innovation and uniqueness • Effective communication, transparency and relationship management • Success in delivering ROI – from a client and agency perspective
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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