An experienced marketer specialising in digital strategy, Keeley is responsible for the direction and implementation of an audience lead approach to Karen Millen’s digital marketing.
Her remit covers performance channels such as PPC, Affiliates, Social, Programmatic Display, and Email. Driving performance through customer centric acquisition and retention strategies.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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