Sam Behar was one of the founders of media agency Crave & Lamb. The agency became one of the fastest growing independents in the UK and were proud to win 4 PMAs in as many years. Following successful growth, specialising in the gambling vertical and programmatic, the business was acquired by Ve Global in 2016 where Sam became the UK Commercial Director. Sam was also a founding member of traditional media agency BBJ&K who specialise in delivering above the line media and who represent a range of national advertisers. Following from his time at Ve Global Sam launched a media consultancy called Vizible before being appointed as the Head of Global Marketing for Marathonbet where he manages global acquisition, retention and partnership campaigns including the bookmaker’s sponsorship deals with Man City, Girona, Dynamo Moscow and Lazio. Sam will be looking for innovative submissions from businesses who are differentiating themselves from a cluttered digital environment. He will also be hoping to see entries where traditional media is used to grow awareness and acquisition as part of a fully rounded media strategy.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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