Scott Guthrie is a former management consultant and Ketchum digital director - influencer relations. Today he works with brands, agencies and platforms to generate meaningful results from smarter influencer marketing decisions.
Scott offers best practice advice and implementation across the entire influencer marketing workflow.
His influencer marketing thoughts and commentary have been featured in PR Week, Influence magazine, PR Moment and CityAM amongst others.
Read his industry analysis, insight and best practice guides at https://sabguthrie.info/ - a top 10 PR blog.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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