Simon has spent 14 years in Affiliate Marketing, working network side at AWIN, and publisher side building and leading Savoo across 13 markets. Simon has also spent several years being an active member of the IAB performance marketing council, including leading the industry Online to Offline green paper. Simon is now the co-founder of RevLifter, which is a performance marketing platform which personalises deals for retailers across any marketing channel. The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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