Known for her boundless energy and inspirational leadership, Tina has digital marketing running through her veins having been an intrinsic part of the industry for almost 20 years. From helping to establish the UK affiliate space, working with some of the hottest advertiser brands and championing performance as a key component for all highly-effective online campaigns, Tina’s career path has consistently mirrored the evolution of digital.
Now CEO of digital performance agency Found, she leads a team that’s remastering ROI through engaging data-led Paid Media, SEO and Social campaigns. Focused on building an agency for the future, now, Tina also recently masterminded the timely acquisition of one of the UK’s leading youth marketing specialists Disrupt. This strategic move brings another exciting new dimension to the digital industry through cleverly mashing together the two multi award-winning agencies’ proven expertise in data analytics, social content and performance marketing for the first time.
Tina is equally recognised as one of the UK’s ‘digital elite’, being named Marketing Agency Leader of the Year by The Drum magazine as well as being included in the PerformanceIn Top 50 List. She is also Co-founder of the Digital Disruptors programme which aims to encourage more young people to investigate the possibilities of digital as a career choice as well as inspire their own digitally disruptive thinking.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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