A unique template is supplied for each category that you must follow when entering the awards. If you vary from the judging criteria given, you will have points deducted. You may design your own template but entrants must use the same format given in the template supplied in the entry kit.
Our panel of judges carefully review each submission against given criteria. Criteria differ between categories and these will be included on the entry forms. Scores are collated and discussed with groups of judges, moderated by our content team at our Judging Day, which takes place in central London each year.
After much deliberation a winner and highly commended entry is chosen. Not all categories will attract a highly commended entrant, though some may be given multiple commendations based on merit.
We reserve the right to reallocate your entry if we feel an alternative category is more suitable.
It is very important that all entry forms are completed in their entirety. One of the biggest reasons for point deduction by judges is not including clear evidence of commercial success and ROI. The more information that can be given, as well as greater transparency, will enable the judges to score you fairly.
For the purpose of judging, all information will be supplied only to the judges of your entered category under a Non Disclosure Agreement. However, for editorial write-ups and to portray why you've won on the night, some information may be garnered from your entry.
Anything that is therefore commercially sensitive that you wish not to be disclosed must be clearly highlighted when entering, for judges eyes only.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”— Julia Smith, Director of Communications EMEA, Impact
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