Closing the sale is the performance industry's bread and butter, though in recent year's the strategy and technologies used to influence, stretch and close the sale has evolved.
For this category, judges are looking for a well-oiled platform, service or tool that helps brands drive more sales; that could be in the form of data-led messaging, basket stretching, increasing LTV, driving engagement or reducing sales lead times.
Applicants will be required to demonstrate proof of adoption and how objectives were met for a client.
“The Awards celebrate excellence and provide a wonderful opportunity for everyone to come together as an industry and connect over an evening of champagne and fine dining. We were proud to sponsor what we see as the most important evening within the digital marketing calendar.”— Derek Grant , Country Manager UK & IE, Tradedoubler
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