SME's broadly have different goals and KPI's to enterprise brands. This new category pitches them exclusively against their peers.
Judges will be looking for well-executed, competent and holistic management of an individual brand’s affiliate programme by an agency, in-house team or affiliate network.
The entry should demonstrate:
For this category, an SME is defined as a company with less than 250 employees and <£40m in annual turnover.
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