Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category. Successful entrants must demonstrate innovative use of the channel, incorporating data and new tools where necessary, managed by an in-house team or for a client.
Judges will seek alignment to brand values and goals across a well-thought-out and delivered effort.
“The Awards celebrate excellence and provide a wonderful opportunity for everyone to come together as an industry and connect over an evening of champagne and fine dining. We were proud to sponsor what we see as the most important evening within the digital marketing calendar.”— Derek Grant , Country Manager UK & IE, Tradedoubler
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