Judges will be looking for an intelligent use of first-, second- or third-party data to bring a competitive advantage.
Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.
“The Awards celebrate excellence and provide a wonderful opportunity for everyone to come together as an industry and connect over an evening of champagne and fine dining. We were proud to sponsor what we see as the most important evening within the digital marketing calendar.”— Derek Grant , Country Manager UK & IE, Tradedoubler
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