Best Use of Data

About This Award

Judges will be looking for an intelligent use of first-, second- or third-party data to bring a competitive advantage.

Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.

This award is open to:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech