The winner of the PMA for Most Effective Agency will have a thriving performance marketing arm, as well as boasting success as an operation and manager of results-based marketing efforts. Advocacy of performance marketing and development of activity within channels will be key, as will the consistent ability to meet client objectives.
As this category requires collation of agency data, a dedicated entry form must be completed to align all entry criteria.
Entries should demonstrate:
“The Awards celebrate excellence and provide a wonderful opportunity for everyone to come together as an industry and connect over an evening of champagne and fine dining. We were proud to sponsor what we see as the most important evening within the digital marketing calendar.”— Derek Grant , Country Manager UK & IE, Tradedoubler
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