Through clever, timely content and strategic use of the election news agenda, the Financial Times attracted over 70,000 new registered readers, driving exceptional growth in the US market.
Best Lead Generation Campaign
About the Award
Judges are looking for a lead generation campaign that has effectively met client objectives by delivering high-quality prospects through a smart, cost-efficient, and ethical strategy.
Winning entries will demonstrate the ability to quantify the value of leads in alignment with the client’s original campaign goals, showcasing clear success in achieving those objectives.
2025 Gold Winner
Reaching new readers with the FT’s US Election newsletter
By: Financial TimesClient/Partner: InDigital2025 Silver Winner
Raising a Glass to Growth: How Majestic Wine & Cardlytics Captured More Customers
By: CardlyticsClient/Partner: Majestic Wine2025 Bronze Winner
Changing how we manage Lead Generation: A Data-Driven Success Story for Co-op Food Membership
By: CaratClient/Partner: The Co-operative Group2025 Finalists
Acquirz Ltd: Turning Clicks into Conversions
By: Acquirz LtdClient/Partner: 4ComBreaking the Lease-ing Ceiling: How Way of Life Redefined BTR Marketing
By: Effect DigitalClient/Partner: Way of LifeChanging how we manage Lead Generation: A Data-Driven Success Story for Co-op Food Membership
By: CaratClient/Partner: The Co-operative GroupMapping Journeys and Driving Leads for East of England Co-op Funeral Services
By: IncubetaClient/Partner: East of England Co-Op Funeral ServicesRaising a Glass to Growth: How Majestic Wine & Cardlytics Captured More Customers
By: CardlyticsClient/Partner: Majestic WineReaching new readers with the FT’s US Election newsletter
By: Financial TimesClient/Partner: InDigitalSample & Spark: Elizabeth Arden and iProspect’s Lead-Gen Revolution
By: iProspectClient/Partner: Elizabeth ArdenVisit Orlando, All Response Media, and CJ Leads Create a First-Party Growth Engine for Central Florida Tourism
By: CJClient/Partner: Visit Orlando, All Response Media