About the Award

The Best Use of a Customer Data Platform category recognises a Customer Data Platform (CDP) that has been instrumental in achieving outstanding results for a specific campaign.

This award highlights a CDP that seamlessly integrates data, provides actionable insights, and empowers personalised, data-driven strategies tailored to the campaign’s goals. Judges will evaluate how the platform significantly enhanced the campaign’s performance, improved customer targeting, and delivered measurable outcomes.

Entries should emphasise the CDP’s innovation, ease of use, and its critical role in driving the campaign’s success.