Best Use of Programmatic Ad Buying

About the Award

Judges are seeking a standout use of programmatic ad-buying with clear evidence of results.

Judges will be looking to reward an entry that clearly details the campaigns objectives, target audience, inventory used, and determine the value of the programmatic ad strategy to the business or client.

2024 Winner

Essencemediacom combined the benefits of programmatic ad buying and human expertise to help Blinds 2go increase their new customer mix and deliver strong marketing efficiencies.

Essencemediacom combined the benefits of programmatic ad buying and human expertise to help Blinds 2go increase their new customer mix and deliver strong marketing efficiencies.

By: Essencemediacom

2024 Highly Commended

Channel 4 rebrand

By: OMD UK

2024 Finalists

  • Channel 4 rebrand

    By: OMD UK
  • Essencemediacom combined the benefits of programmatic ad buying and human expertise to help Blinds 2go increase their new customer mix and deliver strong marketing efficiencies.

    By: Essencemediacom
  • Essencemediacom’ s adaptive approach to programmatic ad buying transferred Warner Leisure’s programmatic activity, delivering a 54% lower CPA year on year.

    By: Essencemediacom North
  • Going Beyond the Human Touch for VWG

    By: PHD UK
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