Tomorrow’s innovative use of programmatic channels drove exceptional results for BetMGM’s UK launch. By combining YouTube, high-impact skins, and programmatic video with precise data-driven insights, the campaign exceeded acquisition targets, driving significant brand search growth and market establishment.
Best Use of Programmatic
About the Award
Judges are seeking an exceptional use of programmatic advertising, supported by clear evidence of impactful results.
Winning entries should thoroughly detail the campaign’s objectives, target audience, and inventory used, while also demonstrating the tangible value the programmatic strategy brought to the business or client.
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View the entry kit containing essential guidance, entry criteria and judges tips.
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2025 Gold Winner
It’s Showtime…BetMGM x Tomorrow Showcase Programmatic Excellence
By: TomorrowClient/Partner: BetMGMRead about this winning entry →2025 Silver Winner
Sailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy
By: Wavemaker UKClient/Partner: P&O Cruises2025 Bronze Winner
AI-Novation: Three’s Telecom Triumph
By: Performics @ ZenithClient/Partner: Three2025 Finalists
AI-Novation: Three’s Telecom Triumph
By: Performics @ ZenithClient/Partner: ThreeAnchored in Success: DFDS’ Journey with AI-Powered Demand Gen
By: iProspectClient/Partner: DFDSIt’s Showtime…BetMGM x Tomorrow Showcase Programmatic Excellence
By: TomorrowClient/Partner: BetMGMOne Agency & Liverpool FC Christmas Programmatic
By: One AgencyClient/Partner: Liverpool FCSailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy
By: Wavemaker UKClient/Partner: P&O Cruises