Medialab Group is an independent, award winning, data-driven, performance focused media planning and buying agency. Planning in house across the entire media landscape that delivers success to our clients through our ability to continually optimise and innovate across the media mix. Our partnerships are built on a data-driven approach to media planning and buying that continually optimises campaigns effectiveness whilst reinvesting the achieved cost savings in innovative new strategies.
Medialab believes in the power of data to make better decisions and this belief grows stronger as we observe first-hand the improved value data informed choices deliver. By understanding business objectives and knowing the true value of our audiences, and how they behave, we build bullet-proof media plans that beat the performance metrics that matter the most.
“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”Julia Smith, Director of Communications EMEA, Impact
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