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Introducing 2015's Winners

The winning entries to this year's Performance Marketing Awards have been announced.

The evening recognised companies, campaigns and individuals standing out amongst a roster of exceptional talent, demonstrating excellence within categories rewarding use of technology, insight, strategy and originality.

An independent panel of senior judges were appointed to identify those campaigns that stood out from the rest, across 26 hotly contested categories.

Tweet the Winners
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Innovation Awards

Best New Publisher »

  • WINNER
  • Top10
  • None

  • SHORTLISTED
  • haveyouseen - shopping, socially
  • Social Superstore: Best New Publisher

Advertiser Innovation »

  • WINNER
  • CJ & Argos: Pioneering Performance Marketing
  • None

  • HIGHLY COMMENDED
  • Aviva Cross Sale Campaign Powered by OMG
  • SHORTLISTED
  • eBay Partner Network “uLink: Native App Linking”
  • F&F and Sociomantic
  • MADE Unboxed
  • NatWest, ZenithOptimedia and Student Beans

Network Innovation »

  • WINNER
  • Affiliate Window for Payment on Influence
  • None

  • HIGHLY COMMENDED
  • Tradedoubler ADAPT
  • SHORTLISTED
  • affilinet- Solving the Long-Tail Problem
  • Twist360 for Flexible Account Management

Third-Party Performance Marketing Innovation »

  • WINNER
  • Kenshoo Intent-Driven Audiences (IDA)
  • None

  • HIGHLY COMMENDED
  • Sociomantic and Holidays by British Airways
  • SHORTLISTED
  • Brainlabs - Real Time Bidding for Search
  • House of Fraser: Rewarding Multi-Device Journeys
  • Infectious Media & Waitrose: True Value of Display
  • Linkdex Publisher Discovery & Digital House
  • Student Beans iD
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Channel Awards

Best Use of Customer Insight »

  • WINNER
  • British Airways and Sociomantic
  • None

  • HIGHLY COMMENDED
  • RAPP for Barclays, Personalised Lending Video
  • SHORTLISTED
  • CJ & Argos: Understanding True Customer Value
  • Found for Dr Martens
  • iProspect and Carat for British Airways
  • RAPP for Mothercare, World's Most Caring Retailer

Best Social Acquisition Strategy »

  • WINNER
  • R.O.EYE's Social Acquisition Platform
  • None

  • HIGHLY COMMENDED
  • Post Office Travel Truths
  • SHORTLISTED
  • Benefit Cosmetics UK: PORE O’Clock
  • TopCashback, Experian CreditExpert with Omnicom

Best in Mobile Award »

  • WINNER
  • Somo and Shop Direct: A Very Stylish Christmas
  • None

  • HIGHLY COMMENDED
  • Top10
  • vouchercloud and Argos
  • SHORTLISTED
  • CJ & Argos: Targeting Customers on the Move
  • Criteo and House of Fraser
  • iProspect and Vizeum for IKEA
  • Yieldify and Pretty Little Thing

Best Email Marketing Campaign »

  • WINNER
  • RAPP for Barclays, Personalised Lending Video
  • None

  • SHORTLISTED
  • TopCashback for Clarks
  • Ve Interactive and DigitasLBi for Etihad

Best Lead Generation Campaign »

  • WINNER
  • vouchercloud and Ocado
  • None

  • HIGHLY COMMENDED
  • TTH and Time Inc.
  • SHORTLISTED
  • Affiliate Window for Global University Systems
  • Omnicom Affiliates for Cisco
  • Starcom Mediavest and Teradata for Milbemax
  • Teradata for Barbour
  • Yieldify and Oxfam

Best Use of Performance Display »

  • WINNER
  • Crave & Lamb for “Coral From Cheltenham To Rio”
  • None

  • HIGHLY COMMENDED
  • agenda21: Geo-Targeting for Macmillan
  • SHORTLISTED
  • O2 Precision Marketing
  • Quantcast and Agenda 21 with Jurys Inn
  • Rakuten Display for Great Little Trading Co.
  • Rocket Fuel & comparethemarket Unlock Programmatic

Best Organic Search Campaign »

  • WINNER
  • 8 Million Stories / Farfetch – Boutique Finder
  • None

  • SHORTLISTED
  • agenda21 for Equifax
  • Click Consult for LloydsPharmacy Online Doctor
  • Domino's Blog - Voucher Sales Without the CPA
  • IndyBest by The Independent

Best Paid Search Campaign »

  • WINNER
  • Net Media Planet - Bathe in Bathstore Success
  • None

  • SHORTLISTED
  • blinkbox Movies Aligning Media and Business's KPIs
  • Carat for Pure Gym
  • House of Fraser & Adobe: The Brand Event Campaign
  • JVWEB & Microsoft Store
  • Kinase & Kenshoo: Screwfix Paid Search Campaign
  • NetBooster UK for Accor
  • Stickyeyes for Everything£5.com
  • vouchercloud and NOW TV

Best Brand Engagement Campaign »

  • WINNER
  • Squawka & Continental Tyres: World Cup 2014
  • None

  • HIGHLY COMMENDED
  • Infectious Media: John Lewis Christmas campaign
  • SHORTLISTED
  • Homebase and YouTube Superuser Collaboration
  • iProspect: #dawnofapes
  • Very.co.uk & StyleHaul: Beauty Confidential
  • ZenithOptimedia and Student Beans for NatWest
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Agency Awards

Best Performance Marketing Agency »

  • WINNER
  • iProspect UK
  • None

  • HIGHLY COMMENDED
  • R.O.EYE - Driving Result for Clients and Staff
  • SHORTLISTED
  • 7thingsmedia
  • Arena Media
  • Biglight
  • Crave & Lamb
  • DigitasLBi
  • Optimus Performance Marketing
  • UDG - United Digital Group

Best Agency-led Performance Marketing Campaign »

  • WINNER
  • Omnicom Affiliates for Cisco
  • None

  • HIGHLY COMMENDED
  • Optimus Performance Marketing for Kwik-Fit
  • SHORTLISTED
  • arvato & Tradedoubler for Microsoft Store
  • Domino's Pizza Value Based Planning
  • Net Media Planet - Bathe in Bathstore Success
  • Omnicom Affiliates for HP
  • United Digital Group for Disney Store Toy Tuesday
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Vertical Awards

The Finance Award »

  • WINNER
  • Maxus for Barclaycard
  • None

  • HIGHLY COMMENDED
  • OMG for Legal & General
  • SHORTLISTED
  • Churchill Home: How Do You Like Your Coffee?
  • Manning Gottlieb OMD and TSB
  • Omnicom Affiliates & PHD for Experian CreditExpert
  • RAPP for Barclays, Personalised Lending Video
  • Rocket Fuel & comparethemarket Unlock Programmatic

The Retail Award »

  • WINNER
  • iProspect and Vizeum for IKEA
  • None

  • HIGHLY COMMENDED
  • The Hut Group & Affiliate Window
  • SHORTLISTED
  • Carat for Holland and Barrett
  • CJ & Argos: SuperRetail for SuperShoppers
  • Net Media Planet - Watch It in Real-Time!
  • RAPP for Mothercare, World's Most Caring Retailer
  • Shop Direct & Affiliate Window
  • Trusted Loyalty Partners with TopCashback for Argos

The Travel & Leisure Award »

  • WINNER
  • Thomas Cook Airlines and affilinet
  • None

  • HIGHLY COMMENDED
  • United Digital Group for Virgin Atlantic
  • SHORTLISTED
  • 7thingsmedia for James Villa Holidays
  • BA with PHG, Managed by Ogilvy
  • CJ and TUI: Publisher Focused Innovation
  • ebookers & Tradedoubler
  • Etihad Airways and DigitasLBi
  • Hilton/Forward 3D - Grandtravel

The Technology & Telecoms Award »

  • WINNER
  • BT & Affiliate Window
  • None

  • HIGHLY COMMENDED
  • uSwitch.com
  • SHORTLISTED
  • EE, Affiliate Window & MEC
  • JVWEB & Microsoft Store
  • O2 & Affiliate Window
  • Pursuit Marketing: K3 Business Solutions
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Industry Awards

Best New Entrant »

  • WINNER
  • Trusted Loyalty Partners
  • None

  • HIGHLY COMMENDED
  • 7thingsmedia with Charlotte Tilbury
  • SHORTLISTED
  • Acquire
  • Bright North
  • Morrisons Grocery & Tradedoubler
  • OMG for Satsuma Loans
  • Staysure and affilinet

Best Use of Performance Marketing as Part of a Multi-channel Campaign »

  • WINNER
  • Nectar eShops: 2014 Christmas Campaign
  • None

  • HIGHLY COMMENDED
  • CJ & Argos: Get Set for Affiliates, Go Argos
  • SHORTLISTED
  • Direct Line & Tradedoubler
  • Found for Hand Picked Hotels
  • Navigate Digital with Monica Vinader
  • Ryder Cup 2014 Campaign - UK Web Media with Sky

Best Managed Affiliate Programme »

  • WINNER
  • BT & Affiliate Window
  • None

  • HIGHLY COMMENDED
  • CJ and TUI: Growth Through Collaboration
  • SHORTLISTED
  • HP & Tradedoubler
  • iProspect: adidas Affiliate Marketing
  • MADE.com
  • Manning Gottlieb OMD and Virgin Media
  • NOW TV & Affiliate Window
  • OMG for npower
  • United Digital Group for Virgin Atlantic

Global Excellence in Performance Marketing »

  • WINNER
  • Emirates, Mediacom & PHG - Hello World, Hello PMA
  • None

  • HIGHLY COMMENDED
  • ShopStyle: Leading Digital Fashion Search Platform
  • vouchercloud and vodacom
  • SHORTLISTED
  • Etihad Airways/Vizury - Guest Remarketing Program
  • Expert Market / MVF
  • NetRefer
  • Omnicom Affiliates for HP
  • The Hut Group & The zanox Group

Hotshot Rising Star Award »

  • WINNER
  • Jenna Pain – Senior Digital Media Manager at NOW TV
  • HIGHLY COMMENDED
  • Rob Kabrovski – Senior Account Manager, Affiliate & CSE at iProspect
  • SHORTLISTED
  • George Gray – Global Acquisition, Online Partnerships Manager at British Airways
  • Louisa Lawson – Senior Affiliate Marketing Manager at DigitasLBi
  • Siobhan Williamson – Account Manager at CJ Affiliate by Conversant
  • Stephen Huyton – Affiliate Assistant at MediaCom North

Industry Choice of Partner »

  • Industry Choice of Advertiser

  • WINNER
  • The Body Shop
  • SHORTLISTED
  • ao.com
  • BT
  • First Utility
  • John Lewis
  • Park Resorts
  • Tassimo
  • The Hut Group
  • Virgin Experience Days
  • Industry Choice of Publisher

  • WINNER
  • Yieldify
  • SHORTLISTED
  • Incentive Networks
  • Lux Fix
  • Monitise
  • Next Jump
  • Quidco
  • RetailMeNot
  • Savoo
  • Skimlinks
  • TopCashback.co.uk
  • uSwitch.com
  • Ve Interactive
  • Voucherbox.co.uk
  • vouchercloud
  • Weather2Travel.com
  • Industry Choice of Network/tech

  • WINNER
  • Affiliate Window
  • SHORTLISTED
  • AffiliateFuture
  • affilinet
  • CAKE
  • CJ Affiliate by Conversant
  • OMG
  • Performance Horizon Group
  • Rakuten Marketing
  • Tradedoubler
  • Webgains

Grand Prix Award »

  • WINNER
  • 8 Million Stories and Farfetch – Boutique Finder
Sponsors & Partners

Dates for your calendar

  • 06.02.15 Entries are closed
  • 03.03.15 Shortlist unveiled
  • 12.04.15 Voting is closed
  • 28.04.15 The Performance Marketing Awards Ceremony

Industry testimonial

“This is a real chance to get recognition, not only in front of your peers but obviously in front of your clients or potential clients, and ultimately just having this as a benchmark and a way to celebrate just the quality things that actually go on within the UK performance industry for me is just a huge check box.”

John Myers, Commercial Director EMEA, – Marin Software