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The 2019 Shortlist

We are delighted to unveil the 2019 Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the tabs below to reveal the shortlist of potential winners for each category.

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Best B2B Campaign »

  • Croud for Spaces & Regus: Boost campaign
  • Outstanding Growth in the Property Sector
  • The Sage UK affiliate programme
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Best Paid Search Campaign »

  • Building A Better Account 1 Purple Brick At A Time
  • I-Spy new BT Mobile customers - Essence Global
  • LEGO and Reprise/Initiative Junior, Passion Points
  • Making Paid Search Real-Time with the Power of Tweets
  • Missguided Styles Love Island Campaign
  • NMPi and Superdrug Online Doctor: The Only Way is Up
  • Qatar Airways - More with Less
  • Reprise - A Smart Search Strategy for Smartbox
  • SAGA and iProspect
  • The Gift of Great Results for Virgin Experience Days
  • Three Mobile & Mindshare - Searching for iPhone
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Best Use of Data »

  • CJ Affiliate & TUI Group: Growing the First Choice Brand
  • Free to ‘Rome’ with Vodafone & Team Red
  • Hotels.com and Partnerize
  • iProspect and Eurostar
  • Making a splash with Twinings Cold Infuse
  • OMD UK & SSE
  • RevLifter-Office Outlet’s Quest for Incrementality
  • River Island & Rakuten Marketing
  • UNiDAYS x Footasylum
  • Winning Brand Affinity for The Telegraph
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Best Lead Generation Campaign »

  • Ford/Mindshare and The Lead Agency - Driving Performance
  • Planit & Which? Subscriber Lead Generation
  • Qatar Airways Global Subscriber Acquisition Prog.
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Best Use of Programmatic »

  • Brainlabs & Eastpak: Packing a Punch
  • Essence lowered EE’s CPA -52% via machine learning
  • iCrossing & Virgin Experience Days - The Gift Of Great Results
  • Liftoff
  • Liverpool FC & NMPi in partnership with Webgains
  • Results You Wood Not Believe – Oak Furnitureland
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Best Paid Social Campaign »

  • Born Social & Chilly's Bottles
  • Croud for Skrill & NETELLER: Summer of Football
  • iCrossing & Visit Wales - Getting People To Visit Wales
  • iCrossing Deliver Outstanding Total Social ROI for White Stuff – A White Stuff Christmas
  • iProspect and Thomas Cook: Pushing the Boundaries
  • JD Williams: A New Season, A New Approach
  • My 1st Years "Bringing Families Together"
  • Oops we did it again – Vodafone & Team Red
  • Telegraph Travel: Building a social footprint
  • Three Mobile - Social DR
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Best Managed Affiliate Programme »

  • Awin & BT Group: shaping pricing strategies through affiliate data
  • CJ Affiliate & Debenhams: Tackling the High Street Decline
  • CJ Affiliate & TUI: The Problem-Solving Technology
  • CJ Affiliate& Domino's: Making a recipe for success
  • Lovehoney and Webgains
  • Optimise Media for Confused.com
  • Optimise Media for Tesco Bank
  • Philips & Tradedoubler
  • Planit: Which? Affiliate Programme
  • Silverbean & HelloFresh: Adding Zest
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Best Affiliate Marketing Innovation »

  • Awin: Back to basics
  • CJ Affiliate & TUI: The Power of Situational Commissioning
  • Impact
  • PropellerAds: Push Notifications - A global marketing phenomenon
  • RevLifter: The AI-Powered Deal Engine
  • The VoucherCodes Genius Algorithm
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Best Content Marketing Campaign »

  • BuzzFeed and Trackonomics
  • Close Brothers Motor Finance – Britain Under the Bonnet
  • intuDigital: Celebrity style AW18 campaign
  • iProspect and Mira Showers
  • Jungle Creations for Baileys, The Story Lab, Carat
  • Keeping Cool in the Heat Wave
  • Solving the Suffering with Buffering
  • Telegraph Travel: Heating up holiday interest
  • UNiDAYS x Footasylum
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Best Influencer Marketing Campaign »

  • Awin, John Lewis & Partners and Midlifechic
  • Awin, Voxi & The Hook: Influence enless possibilities
  • CJ Affiliate, Debenhams & Shopping Links: The Launch of NARS
  • FKC - Wash & Go - Football Influencer Campaign
  • iCrossing & White Stuff
  • Takumi X Visa – Cross Border Influencer Activation
  • Vamp & Bobbi Brown
  • Zorka.Mobi
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Most Creative Performance Marketing Campaign »

  • CJ Affiliate & HomeAway: Running A Voucher Campaign Without a Voucher
  • Liverpool FC & NMPi in partnership with Webgains
  • Summer Football Delivered Home with Vouchercloud
  • Vouchercloud, Monsoon & iProspect
  • Winning Brand Affinity for The Telegraph
  • Winning the World Cup with Real Time PPC
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Best App Install Campaign »

  • Inflecto Media and Mindshare for BPme
  • Inflecto Media for blowLTD
  • Taptica for Autodoc
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Global Excellence »

  • CJ Affiliate & Qatar Airways: More Routes for More Revenue
  • Farfetch and Partnerize
  • iStock Accelerates H2 Growth with AIM & Impact
  • MATCHESFASHION.COM & Rakuten Marketing
  • Qatar Airways - Going Places Together
  • Rakuten Marketing & Cult Beauty
  • RevLifter and HP: AI-Powered Innovation
  • Sizmek/Kaspersky Lab Global Full Funnel Activation
  • Uber and Acceleration Partners
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Best Integrated Performance Campaign »

  • A Roaring Success – Project Tiger
  • Crufts – Best in Showing Ads
  • Global Savings Group & Boohoo - #DoYourThing
  • JJ Marketing: Generating leads for Arval UK
  • MC&C Media: Fighting Fake Reviews with Which?
  • NFL Game Pass: Tackling the European Market
  • Planit & NBC Universal / hayu
  • Vouchercloud, Monsoon & iProspect
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Best Brand Engagement Campaign »

  • British Airways – “It’s Coming Home”
  • Jungle Creations for WWF UK
  • MC&C and The Good Agency for WaterAid
  • Sainsbury's gives Kids the best start
  • Solving the Suffering with Buffering
  • Winning Brand Affinity for The Telegraph
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Best Use of Machine Learning / AI »

  • Cloudfind’s publisher recommendation app - in association with Affiliate Future
  • Huawei Spark a Renaissance
  • Increasingly & Webgains - Samsung AI Driven Promos
  • Sizmek and Kaspersky Lab Enhanced-AI Partnership
  • Tradedoubler Connection Suggestion Wizard
  • Wickfire’s Search Engine Bidding Optimization
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Best Retail Campaign »

  • CJ Affiliate & Debenhams: Bucking High Street Trends
  • AO and Partnerize
  • CJ Affiliate & Domino's: Sharing the Wealth
  • eBay Partner Network:
  • Finder & boohoo - Fast Fashion Finder
  • Global Savings Group & Myprotein - Black Friday
  • Red Dead Redemptions - vouchercloud, Awin & Currys PC World
  • RevLifter: A Taste of Success for Laithwaites Wine
  • Vervaunt & MUJI - Changing paid media perceptions for a high street
  • Very, vouchercloud & Awin
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Best Finance Campaign »

  • Croud & Skrill: Creating a global brand footprint
  • Making Tax Digital: MG OMD for Intuit
  • Marcus by Goldman Sachs & iProspect
  • Optimise Media for Ford Money, in partnership with Mindshare
  • Optimise Media for M&S Bank
  • Relaunching AXA into the affiliate space in 2018
  • Sizmek/ClearScore - Value Through Personalisation
  • TopCashback Scottish Friendly Specialist Works
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Best Technology and Telecoms Campaign »

  • 4 Day Black Friday Challenge
  • Amobee, Essence and Karmarama for Plusnet
  • Awin-ing strategy to Talk the Talk with Giftcloud
  • Boosting our signals - How to find EE customers at scale
  • Broadband Genie disrupting the market through partnerships
  • Proving Search Works: MG OMD for Virgin Mobile
  • Shaping pricing strategies through affiliate data
  • Sky, uSwitch and Ubio - a telco first!
  • Smarter Click, CPW & Awin: Delivering sales through personalisation
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Best Travel and Leisure Campaign »

  • British Airways – “It’s Coming Home”
  • CJ Affiliate & TUI: Situational Commissioning
  • CJ Affiliate, Mindshare & Royal Caribbean: Calculating Incrementality to Drive Growth
  • Crafted & Preferred Hotels & Resorts
  • Etihad in Collaboration with Digitas
  • Honey & Rentalcars - HoneyGold Dynamic Loyalty Campaign
  • Leisure Pass Group and Partnerize
  • Reprise - A Smart Search Strategy for Smartbox
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Best Team in Performance Marketing »

  • Acceleration Partners Ltd
  • Awin Client Services
  • CJ Affiliate by Conversant
  • iCrossing Biddable Media Team
  • iProspect Affiliate Community
  • Rakuten Marketing Client Services Team
  • The Telegraph's Performance Marketing Team
  • TopCashback
  • vouchercloud
  • Webgains gives you the edge!
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Most Effective Agency »

  • A breakthrough year for Threepipe
  • Acceleration Partners: Driving better affiliate marketing
  • Crafted
  • Croud - 2018’s Most Effective Agency
  • iProspect
  • M&C Saatchi Performance
  • Optimus Make 2018 Another Record Year
  • ThoughtMix: Driving Value in Affiliate
  • “Hooton to Hong Kong” Taking Click Consult Global
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Best Performance Marketing Technology »

  • Content Discovered: Modernising Lead Generation using QuickPack
  • Databowl
  • Impact
  • Infinity: Conversation Analytics
  • Partnerize Performance Marketing Platform (PMP)
  • Productsup
  • PropellerAds: Push Notifications - Technology to upend Affiliate Marketing
  • RevLifter: AI-Powered Deals Personalisation
  • Squared.io - Audit & Automation for Google Ads
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Publisher's Choice of Network »

  • Awin
  • CJ Affiliate by Conversant
  • LinkConnector - Publisher Choice of Network
  • Rakuten Marketing Affiliate Network
  • Tradedoubler
  • Webgains gives you the edge!
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Industry's Choice of Publisher »

  • GSG: Disrupting the publisher landscape
  • Quidco
  • Smarter Click - A Smarter Solution for Conversion & Optimisation
  • TopCashback
  • vouchercloud
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Industry Rising Star »

  • Coming Soon...
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Industry Disruptor Award »

  • AdReach Express
  • CJ Affiliate: Demonstrating Value & Making it Actionable
  • Everflow - Performance Marketing Platform
  • GSG: Causing chaos in the voucher code space
  • LinkConnector - Industry Disruptor Award
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Sponsors & Partners

Dates for your calendar

  • 03.10.18 Categories Announced
  • 29.10.18 Entries Open
  • 18.01.19 Early Bird Entry Deadline
  • 25.01.19 Regular Entry Deadline
  • 01.02.19 Last Chance Entry Deadline

  • 27.02.19 Shortlist Announced
  • 30.04.19 The Performance Marketing Awards Ceremony

Industry testimonial

“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”

Julia Smith, Director of Communications EMEA, Impact