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Ceremony 12 May 2027
Royal Lancaster London
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2026 Shortlist
We're excited to reveal the 2026 Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.
2026
2025
2024
2023
2022
2021
2020
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2026
Affiliate Network or SaaS of the Year
Making it Easy: impact.com’s Commitment to Effortless Partnership Marketing
(Gold Winner)
CJ Connected Commerce: The Unified, AI-Powered Platform Transforming Performance Partnerships
(Silver Winner)
Your Growth, Your Way
(Bronze Winner)
Best Affiliate & Partnership Marketing Agency
Breakthrough Results. Made Simple.
(Gold Winner)
Redefining Affiliate as a Full-Funnel Growth Engine Through Team-Led Innovation
(Silver Winner)
Creating What’s Next in Global Partnership Marketing
(Bronze Winner)
Best Affiliate Programme Optimisation
VoucherCodes x On The Beach: Making Waves with a Full-Funnel Affiliate Strategy
(Gold Winner)
Optimise x Allianz: Growth Unleashed -Affiliate Optimisation Drives Record ROI
(Silver Winner)
Polishing the Programme: How impact.com and Taylor & Hart Created 3,755% ROI Sparkle
(Bronze Winner)
Best Brand Awareness Campaign
Turning Editorial into a Performance Engine: How Give Me Cosmetics Scaled Brand Awareness and New Customers at Golden Quarter Pace, with Linkby & Reach plc
(Gold Winner)
The Launch of the Mercedes-Benz Concept AMG GT XX
(Silver Winner)
Passion Digital & Mazda UK: Driving The “Be Big Test” Forward
(Bronze Winner)
Best Creator-Led Performance
You’ll Never Walk Alone: How Fanatical and Creators Combined to Sell Football Manager 26 at Record Numbers
(Gold Winner)
A Taste of FT’s Appetites
(Silver Winner)
Better Never Stops: Castore and GreatThings Redefine Creator-Led Performance
(Bronze Winner)
Best Finance and Insurance Campaign
Earning the Answer: How The AA Became the Recommended Brand in AI Responses
(Gold Winner)
Optimise X Santander: Scaling Sales Without Compromise: Growth, Quality and Profitability Through Affiliate Innovation
(Silver Winner)
Barclays’ Current Account Switcher Service
(Bronze Winner)
Best Full Funnel Strategy
100 years of McVitie’s Chocolate Digestives: The biscuit birthday that took over Britain
(Gold Winner)
How Crocs and Acceleration Partners Stepped into Full-Funnel Success
(Silver Winner)
This Is Not AI. This Is How You Build a Full Funnel.
(Bronze Winner)
Best Lead Generation Campaign
Intent to Let: Building a Scalable Digital Growth Engine for Way of Life
(Gold Winner)
How ARU’s lead gen campaign beat targets by 71% and delivered millions in new revenue
(Silver Winner)
Built for Business, Not the Algorithm
(Bronze Winner)
Best Leisure, Lifestyle and Wellness Campaign
From sale to scale: the creative engine behind Myprotein’s record ‘Impact Week’
(Gold Winner)
Mamma Mia! The Party x TravelBeat x Tradedoubler: Turning Live Entertainment Into Performance Magic
(Silver Winner)
How Brave Bison Unlocked Community Wellbeing and National Growth for GLL Through Hyper-Local Performance Marketing
(Bronze Winner)
Best Managed Affiliate Programme - Enterprise
Optimise X Santander: Scaling Sales Without Compromise: Growth, Quality and Profitability Through Affiliate Innovation
(Gold Winner)
Three and Awin: Broad‑banding Together for Growth
(Silver Winner)
QVC and CJ: Elevating Affiliate into a Multi-Market Growth Engine Through Strategic Integration, Precision Measurement, and Operational Excellence
(Bronze Winner)
Best Managed Affiliate Programme - SME
Built from Scratch, Built to Scale. The Morphy Richards Affiliate Growth Story.
(Gold Winner)
impact.com and Taylor & Hart: Saying “I Do” to Efficiency
(Silver Winner)
Beyond Publishers: Building a Practitioner-Powered Affiliate Programme
(Bronze Winner)
Best Multi-Channel Campaign
How Vodafone x Android’s ‘Find it. Fast’ campaign shifted dual brand consideration
(Gold Winner)
Owning the Evening: How HelloFresh & Paramount+ Drove Engagement & Retention
(Silver Winner)
Kleenex x Mr Doodle: Making Media Accessible Art
(Bronze Winner)
World Menu Heist
(Bronze Winner)
Best Paid Search Campaign
Boden, Redbrain and impact.com – Dressing for Suc-CSS
(Gold Winner)
Breaking the Search Algorithm Plateau
(Silver Winner)
Eurostar & Wavemaker: Full Speed Search: How We Engineered an AI Growth Engine
(Bronze Winner)
Best Paid Social Campaign
Space NK: How Paid Social Delivered Record‑Breaking Black Friday Performance
(Gold Winner)
Passion Digital & The Arch Company: Building Commercial Spaces from Empty Shells Through Smart TikTok Strategy
(Silver Winner)
How Brave Bison boosted Trafalgar Travel’s ROAS by 195% on Meta with smart creative diversification
(Bronze Winner)
Best Peak Trading Campaign
Accelerating. Black Friday. Conversion: Vodafone’s ABC’s
(Gold Winner)
Genie Goals x The Diamond Store: A Cut Above the Rest
(Silver Winner)
The Strategic Surge: How B&Q Mastered the Peak DIY Window Through Multi-Partner CSS Resilience
(Bronze Winner)
Best Performance Marketing Agency
Powered by Happiness: How Launch has Built a Performance Marketing Agency That Puts its People and Clients First
(Gold Winner)
Performics UK Going From Strength To Strength
(Silver Winner)
A Decade of Transformation: From SEO Start-up to Full-Service Performance Powerhouse
(Bronze Winner)
Best Performance Marketing Technology
VantagePoint™: Defining the New Standard of Economic Truth in a Zero-Click World
(Gold Winner)
Shattering the Diversification Ceiling: impact.com’s Evolution into an Intelligent Recruitment Engine
(Silver Winner)
MG OMD x Halfords Utilisation Engine: Real‑Time Signals Driving Real Revenue
(Bronze Winner)
Best Programme (Re)Launch or New-to Market
Meta and CJ take the AI eyewear business from zero to a market leader in 12 markets
(Gold Winner)
Genie Goals x Dulux: A New Lick of Paint for Affiliate Excellence
(Silver Winner)
The Beauty of Collaboration: P. Louise’s Affiliate Channel Glow-Up
(Bronze Winner)
Best Retail Media Campaign
Andrex Gets Even More Comfortable with Retail Media
(Gold Winner)
Best Retail and eCommerce Campaign
Digital PR Rocket Fuel: Spacegoods Achieved a 75% Traffic Uplift in 6 Months
(Gold Winner)
Cosmetify Achieved a 421% ROI with a Digital PR Glow Up
(Silver Winner)
The Orange Wall: How Fanatical Became the 12th Man for Football Manager 26
(Bronze Winner)
Best Social Commerce Campaign
Taking TRIP to the Top of TikTok!
(Gold Winner)
e.l.f. The Rising Beauty Star of TikTok Shop
(Silver Winner)
Best Team in Performance Marketing
Transform to Perform
(Gold Winner)
Genie’s Winning Team: How Investing In People Delivered A Record Year
(Silver Winner)
CJ UK Performance Team
(Bronze Winner)
Best Telecoms and Utilities Campaign
VOXI Mobile: Turning Culture into Conversion
(Gold Winner)
Sky x Tyviso: How 100 Million Rewards Championed the Sky VIP 2.0 Loyalty Strategy
(Silver Winner)
‘Find it. Fast’ from Vodafone & Android | Winning in a Shrinking Telecoms Market
(Bronze Winner)
Best Travel Campaign
Mind the Twixmas Gap
(Gold Winner)
The Original Still Wins: How The Savoy Dominated London’s Luxury Hotel Boom
(Silver Winner)
TUI, Day Out With The Kids & impact.com: How a Chief Holiday Tester dream job helped build discovery-led performance marketing
(Bronze Winner)
Best Use of AI in Performance
Come Alive x Altair: AI Teammates, Human Strategy, Maximum Impact
(Gold Winner)
Addesu & Maison Flaneur: Blending Unique Homeware with Unique AI-Powered Feeds
(Silver Winner)
Partnerize VantagePoint™: Solving the Generative AI “Zero-Click” Attribution Gap
(Bronze Winner)
Best Use of Content Commerce
From Scroll to Sale: Turning Student Passion Points into Highly Targeted Performance
(Gold Winner)
Making Headlines: A Masterclass in Reaching New Audiences Through Optimised Content
(Silver Winner)
From Inspiration to Transaction: Driving Content Commerce Performance for HEAL’s at Scale with Linkby
(Bronze Winner)
Best Use of Data & Audiences
Inside the Cloud: How Pets at Home Powered Real-Time Audience Activation with First-Party Data
(Gold Winner)
Propello Cloud: The Loyalty Line to Performance for South Western Railway
(Silver Winner)
Turning Dreams into Bookings: Disney’s Data makes Magic A Reality
(Bronze Winner)
Best Use of UGC in Performance
Every journey starts a story
(Gold Winner)
Back to School: Parents Trust Parents
(Silver Winner)
Votes, Comments, Conversions: The UGC Flywheel That Scaled EE Performance
(Bronze Winner)
Game Changer of the Year
Awin’s Conversion Protection Initiative: A Reset for Affiliate Tracking Standards
(Gold Winner)
VantagePoint
(Silver Winner)
Go Places
(Bronze Winner)
One to Watch
Sophia Perronet Miller
(Gold Winner)
Partnership of the Year
Mony Group PLC and HSBC UK Group: A data led partnership that delivers better customer outcomes
(Gold Winner)
BetMGM, Tomorrow & talkSPORT: Transforming Sponsorships into Premier Partnerships
(Silver Winner)
“Test and Learn” Partnership: Data, Insights and Targeted Card-Linked Offers to Deliver Incremental Revenue and Orders for Just Eat
(Bronze Winner)
Positive Impact (Sustainability/DEI/Wellbeing)
Powering Equality: Scaling Disability Energy Support through Community Collaboration
(Gold Winner)
easyfundraising, The Specialist Works & Who Gives A Crap: Raising on a Roll
(Silver Winner)
Publisher of the Year
Purpose-Powered Performance: Driving Sales, Funding Causes
(Gold Winner)
Genie Ventures: Measurable Impact, Meaningful Innovation, Market-Leading Scale
(Silver Winner)
Blending Community Trust, Editorial Expertise and AI Innovation to Drive Brand Growth and Standout Campaign Results
(Bronze Winner)
Setting the Gold Standard Through Innovation, Scale, Collaboration and Trust
(Bronze Winner)
2025
Affiliate Network or SaaS of the Year
Awin
(Gold Winner)
Best Affiliate & Partnership Marketing Agency
Acceleration Partners
(Gold Winner)
Best Affiliate Programme Optimisation
Awin x Currys: Fine-tuned for Success
(Gold Winner)
Best B2B Campaign
Acquirz/4Com: Turning B2B Clicks into Conversions
(Gold Winner)
Best Brand Awareness Campaign
Takis – Face the Intensity
(Gold Winner)
Best Experimental Campaign
600k New Registered Users, £10m+ in Ad Revenue: The Experiment That Changed FT’s Audience Model
(Gold Winner)
Best Finance and Insurance Campaign
Finder & GoHenry: Leveraging Great Offers, Financial Education, Fun and Paddington Bear to Supercharge Acquisitions!
(Gold Winner)
Best Full Funnel Strategy
Harrods and Rakuten Advertising use customer-centric planning to make affiliate a top source of long-term sales and brand value
(Gold Winner)
Best Lead Generation Campaign
Reaching new readers with the FT’s US Election newsletter
(Gold Winner)
Best Leisure, Lifestyle and Wellness Campaign
Sailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy
(Gold Winner)
Best Managed Affiliate Programme - Enterprise
Rebuilding the B&Q affiliate programme in the face of ad-hijacking
(Gold Winner)
Best Managed Affiliate Programme - SME
Mastering Every Moment
(Gold Winner)
Best Multi-Channel Campaign
eBay and VoucherCodes: A Bid For Success That Really Pays Off!
(Gold Winner)
Best Paid Search Campaign
Jack.tm & Heidi.com – Making Profitable Growth Look Ski-easy
(Gold Winner)
Best Paid Social Campaign
Skoda + PHD: Creating the Octavia Reddit Edit
(Gold Winner)
Best Performance Marketing Agency
KINESSO UK&I
(Gold Winner)
Best Performance Marketing Innovation
MediaGo’s Five New Deep Learning Models Accurately Improve Full Funnel Conversion Rates
(Gold Winner)
Best Performance Marketing Technology
Creating Profit through Partnerships
(Gold Winner)
Best Programme Launch or Migration
Optimise & GoCardless Go Big; Transformational Growth in the Partner Channel
(Gold Winner)
Best Retail and eCommerce Campaign
Not all oats are Quaker Oats
(Gold Winner)
Best Team in Performance Marketing
Genie Ventures
(Gold Winner)
Best Telecoms and Utilities Campaign
Transforming Telecoms: Vodafone’s Success with GiftCloud in the Affiliate Channel
(Gold Winner)
Best Use of AI in Performance
Scroll, Ask, Explore: How AI is Transforming Travel with Skyscanner, AskLayla & impact.com
(Gold Winner)
Best Use of Affiliate Marketing Technology
Awin, BrandSwap and Currys: Creating an optimal non-endemic advertising environment.
(Gold Winner)
Best Use of Content Commerce
Unlimited Engagement: A Gen Z-Centric Campaign to Revitalise VOXI’s Affiliate Strategy
(Gold Winner)
Best Use of Data and Insights
The North Face and CJ Unlock £27 Million from a Comprehensive Approach to Data-Driven Analysis and Planning
(Gold Winner)
Best Use of Influencer Marketing
Streams of (Un)consciousness
(Gold Winner)
Best Use of Programmatic
It’s Showtime…BetMGM x Tomorrow Showcase Programmatic Excellence
(Gold Winner)
Game Changer of the Year
TopCashback’s Tracking Team
(Gold Winner)
One to Watch
Molly O’Donovan
(Gold Winner)
Partnership of the Year
LTK x Space NK – the making of a number one beauty retailer
(Gold Winner)
Publisher of the Year
Genie Ventures
(Gold Winner)
Together We Solved That
Osmos and Rakuten Advertising: AI-Powered solutions for scalable data success
(Gold Winner)
2023
Best Finance Campaign
Loud Mouth Media & The AA Ireland: ‘Insuring’ Digital Growth
(Finalist)
Best Managed Affiliate Programme - SME
Customer First Digital & Rakuten Advertising: Launching new D2C brand Threadbare
(Highly Commended)
Best Performance Marketing Innovation
Nucleus by Affinity Global Inc: Maximising Publisher Revenue The Power of Multiple Bidders
(Winner)
2021
Affiliate Network or SaaS of the Year
Awin: Protecting Publisher Businesses Through Innovation
(Winner)
Best Agency-Led Account
Pizza Hut Delivery & Navigate Digital: Now That’s Delivering Growth
(Winner)
Best Customer Conversion Platform
15gifts
(Winner)
Best Emerging Technology or Startup
Envolve Tech
(Winner)
Best Industry Initiative
Awin Access
(Winner)
Best Performance Marketing Agency
Better Partner Marketing – Acceleration Partners
(Winner)
Best Performance Marketing Technology
Impact Partnership Cloud
(Winner)
Best Team in Performance Marketing
TopCashback
(Winner)
Best Wellbeing Initiative
Awin: 4 days 4 success: a Journey To Increased Employee Happiness and Productivity
(Winner)
CHANNEL AND CAMPAIGN AWARDS
LES MILLS On Demand
(Winner)
RevLifter, CJ & AT&T: Keeping the US Connected
(Winner)
Revenue boosting AI & data-driven product discovery for Denby Pottery by Increasingly
(Winner)
Awin-O, Let’s Go
(Winner)
Increasingly: AI Collections for Scandiborn ‘Buying the project not the product’
(Winner)
PHD UK, Tribal, Facebook, VW Financial Services: VW ID.3 EV Education Campaign
(Winner)
Awin & TalkTalk – Feel the Churn: Increasing Visibility and Retention in Telecoms
(Winner)
Fitness Marketing Agency & Elite: Survival Of The Fittest – Building Leads For a Stronger Future
(Winner)
eBay Partner Network
(Winner)
Genie Goals in Partnership with Piglet: Exceeding Expectations in the Affiliate Channel
(Winner)
PHD UK & TikTok: Driving Excitement for the Launch of the VOLKSWAGEN Tiguan
(Winner)
Auto Trader & PR Agency One: Eau de New Car
(Winner)
Medialab & Guide Dogs: Filling a COVID Fundraising Gap
(Winner)
ASICS & Global Savings Group Working in Aid of Mind to Support the Movement for Mental Wellbeing
(Winner)
Starcom & Domino’s: Real-Time Data Insights at the Speed of NHS Emergency Services
(Winner)
Gobsmack & Admiral Insurance: Admiral Rewards – Customer Engagement Programme
(Winner)
INDUSTRY & VERTICAL AWARDS
Uniqodo for BT – Next-Gen Consoles for BT Customers around Black Friday
(Winner)
Impact & TUI: Turning Turbulence Into Turbocharged
(Winner)
Incubeta: (Pub) crawling Amazon for Laithwaite’s Success
(Winner)
Giftcloud, Santander & MSM: A Revolutionary Way to Incentivise New Customers by Offering a Helping Hand.
(Winner)
Awin, LOOKFANTASTIC & UNiDAYS: Making Freshers Fantastic
(Winner)
Industry Rising Star
Mel Blue – Director of Affiliate Marketing – Optimus Performance Marketing
(Winner)
Partnership of the Year
Silverbean, HelloFresh x Totum: Breaking the Mould
(Winner)
Publisher of the Year
TopCashback
(Winner)
2020
Affiliate Network or SaaS of the Year
Rakuten Advertising Affiliate Network
(Winner)
Best Customer Conversion Platform
Uniqodo for Travelodge
(Winner)
Best Performance Marketing Agency
TIPi Group
(Winner)
Best Performance Marketing Technology
Soreto
(Winner)
Best Team in Performance Marketing
Acceleration Partners
(Winner)
CHANNEL AND CAMPAIGN AWARDS
Merkle for Twitter
(Winner)
RevLifter and Awin for Mobiles.co.uk
(Winner)
Awin and Nike
(Winner)
Awin and BT Group
(Winner)
Impact and Neo for TUI Group
(Winner)
Impact and Optimus Performance Marketing for Richer Sounds
(Winner)
Dentsu Aegis for Diageo
(Winner)
MediaCom UK and Bartle Bogle Hegarty for Tesco
(Winner)
Merkle for Twitter
(Winner)
Inflecto Media and Mindshare for BPme UK
(Winner)
Rakuten Advertising for Cult Beauty
(Winner)
Cult Beauty X Lydia Elise Millen
(Winner)
Smarter Click for PrettyLittleThing and Smarter Codes
(Winner)
Awin and Easyfundraising for Sky
(Winner)
Finder.com for Boohoo
(Winner)
Community Hero
NMPi by Incubeta
(Winner)
INDUSTRY & VERTICAL AWARDS
The Groupon Reach Network and Awin for NOW TV
(Winner)
Medialab Group for National Trust
(Winner)
The Groupon Reach Network and Awin for Dorothy Perkins
(Winner)
The Groupon Reach Network and Awin for Dorothy Perkins
(Winner)
Impact for Revolut
(Winner)
Industry Rising Star
Stephen Short: Awin
(Winner)
Publisher of the Year
Global Savings Group
(Winner)
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