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The 2018 Shortlist

We are delighted to unveil the 2018 Performance Marketing Awards Shortlist; recognising the very best in performance marketing and celebrating innovation, creativity and success within the industry.

Click on the tabs below to reveal the shortlist of potential winners for each category.

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Best Attribution Solution »

  • Merkle | Periscopix: Scandinavian Airlines' Custom Attribution Model
  • Sage With ImpactTag
  • Wavemaker + Flashtalking: Ensight for Vodafone

Best Paid Search Campaign »

  • Click Consult & Julian Charles
  • Navigate Digital for Away Resorts
  • Navigate Digital for Vashi
  • NMPi and CJ: Winning Back The East Midlands From Trainline.com
  • Thomson Reuters & Ecselis
  • twentysix for Fortnum & Mason

Best Use of Data »

  • Awin's Black Friday Bonanza
  • Awin: Driving Profit via Customer Insight (Waitrose)
  • M&C Saatchi Mobile and BAND
  • MVF: Power of Decision Making in Data Driven CRM
  • Plusnet & Awin: Modelling Demand
  • Thomas Cook Media & Partnerships: Hotel Everywhere
  • Wavemaker, GumGum & Vodafone - Battle of the Telcos
  • Wavemaker: Extra Extra Red All About It
  • Wavemaker: Letting Data Take The Strain
  • Xaxis: Intelligent, Data-led Retargeting for Scandinavian

Best Lead Generation Campaign »

  • Inflecto Media and Urban Massage
  • Inflecto Media for Carat & London and Partners
  • Informa: Innovation Mini MBA part of London Tech Week Academy
  • Merkle | Periscopix: DoubleClick Increases Fresh Tracks' Leads by 78%
  • Planit & NBC - hayu Subscriber Acquisition
  • The Lead Agency for BMW: Fuelling Record ROI
  • Thomson Reuters & Ecselis

Most Effective Use of Programmatic »

  • Fetch and The Telegraph
  • M&C Saatchi Mobile and EDF Energy
  • Wavemaker & MediaIQ - Have I Not Got Fake News For You
  • wilko and Sociomantic from dunnhumby
  • Xaxis: Programmatic Retargeting Brings SAS international

Best Paid Social Campaign »

  • Foxy Goes to Hollywood
  • Mighty Social Deliver Outstanding Paid Social ROI for Showcase Cinemas
  • Mindshare: Marks & Spencer Paid Social Autumn Winter Campaign
  • Oban International for BBC World Service
  • Repositioning JD Williams as the LifeStore
  • Reprise - Driving Footfall for TGI Fridays
  • Reprise/UM London, The Corner – London Pride
  • Scope & Medialab - Mindful Monsters
  • Tomorrow TTH & Boux Avenue - Paid Social at Scale
  • Wavemaker: Cinderella Will Go to the Ball with Vodafone

Best Affiliate Marketing Innovation »

  • Buyagift and Awin, ComMISSION Possible for content affiliates
  • CJ Affiliate by Conversant: ACI - A Genuine Single Customer View for Affiliate
  • Groupon Int'l Mobile Affiliate, powered by Button
  • iCrossing: Growing VED's Market Share with Pouch
  • iPhone X launch with TopCashback and Carphone Warehouse
  • Monetizer101: Smart Affiliate Solutions for Content Publishers
  • Trackonomics: Predicting the Future of Affiliate Marketing
  • WeGift: Creating a Future for Digital Rewards

Best Managed Affiliate Programme »

  • Awin & The Carphone Warehouse Group
  • BT & Awin
  • CJ & TUI: Using Affiliate to Navigate a Rebrand
  • Direct Line Group & Performance Horizon: Revolutionising the affiliate programme
  • Hobbs and Rakuten Marketing
  • House of Kaizen & Impact for McAfee
  • Optimise & LBG Cards - TIM Partnership
  • Optimus Performance Marketing with Snapfish
  • Sixt and Tradedoubler
  • twentysix with Impact for Fortnum & Mason

Best Content Marketing Campaign »

  • CJ Affiliate & Debenhams: Leveraging Back to School
  • Fetch and The Telegraph
  • Plusnet does the BT Sport App
  • Summit & Durex: Best of British
  • Wavemaker: Big Day Out With Big Results
  • Wavemaker: Fast Moving Entertainment: A New Content Category
  • Win with TopCashback's E3 Coverage

Best Influencer Marketing Campaign »

  • Buyagift & Calibre30 #buyaBETTERgift
  • CJ Affiliate: Influencing Engagement for Debenhams
  • CJ’s VIP Content Solution: Influencing ROAS
  • L’Oréal LUXE and Tradedoubler
  • Mindshare: Dove Men ALL Blacks sponsor
  • Navigate & Palmer's: Escape with Palmer's
  • Redu & Simply Be Partywear Campaign
  • TOPSHOP, Awin and the Power of the Influencer
  • Very, vouchercloud & Awin - Return on Influencers
  • Wavemaker: Big Day Out With Big Results

Most Creative Performance Marketing Campaign »

  • CJ & NMPi Hit the Back of the Net for Fanatics
  • Fetch and The Telegraph
  • Jungle Creations: Little Casanova
  • MediaCom: Raising the Standard of Performance Display
  • Scope, Good, Open & Medialab - Mindful Monsters
  • Waitrose & vouchercloud - Quality for Less this Winter
  • Wavemaker & MediaIQ - Have I Not Got Fake News For You
  • Wavemaker, GumGum & Vodafone - Battle of the Telcos
  • Wavemaker: Fast Moving Entertainment: A New Content Category

Best App Install Campaign »

  • Amobee & Unibet – Data Driven App Performance
  • Grow@Mindshare & Snatch | Unleashing Growth Through Collaboration
  • Inflecto Media and Urban Massage
  • Jungle Creations: Little Casanova
  • MediaCom - TUI’s ‘MyThomson’ App Install Campaign
  • Merkle | Periscopix - reed.co.uk | The Smart Way to ‘Appy Mondays
  • RAPP UK: PayPal, Payback Made Easy
  • Taptica Drives Lifetime Users for Addison Lee

Global Excellence »

  • Admitad
  • Affise: Performance Marketing Disruptor
  • CJ Affiliate and TM Lewin: Utilising Affiliate for International Expansion
  • iStock by Getty Images & All Inclusive Marketing
  • Merkle | Periscopix - Polycom Rising in the East: Localization on a Global Scale
  • NMPi: Unleashing Google Shopping Globally
  • Oban International for Big Bus Tours
  • Philips and Tradedoubler
  • Superdry & Awin - Expanding Growth in the EU
  • Thomson Reuters & Ecselis

Best Integrated Performance Campaign »

  • Amazon and Tomorrow TTH - Delivering Christmas
  • Bally & Rakuten Marketing
  • CJ, TUI and Mediacom: Integrated Affiliate Success
  • Cornerstone Brands - What Do You See?
  • National Trust & Medialab - Recruit to Retain
  • Reprise - Driving Footfall for TGI Fridays
  • VIB: Very Important Bloggers by John Lewis & Awin
  • Wavemaker: A SIMPhone-y of Success with Vodafone Business
  • Wavemaker: Econometrics At The Heart Of Cross-Channel Growth
  • Wavemaker: Vodafone Business – Just Dwell on it

Best Brand Engagement Campaign »

  • CJ Affiliate & TUI: Making TUI Famous, Fast
  • Foxy's Awkward Calls
  • Plusnet does Jingle Dogs
  • Superdry & Awin for "This is the Jacket"
  • TopCashback & Disney Store's 30th Birthday Snapchat Campaign
  • vouchercloud: Dotting the TUI T's and I's
  • Wavemaker: Cinderella Will Go to the Ball with Vodafone

Best Use of Automation or AI »

  • CJ Affiliate: Automation for Innovation
  • iProspect UK and Ireland: Introducing the Future of Performance Marketing
  • Nailed it! - Increasingly AI & Travis Perkins
  • NMPi: Unleashing Google Shopping Through Automation with Harvey Nichols
  • RTB House: A New Era of Ad Personalization
  • Wickfire LLC: Proprietary Campaign Management Platform
Sponsored by


Best Travel & Leisure Campaign »

  • affilinet & Giftcloud for Thomas Cook Airlines: Aircrafted Rewards
  • CJ & TUI: Pioneering Affiliate Brand Activity
  • easyfundraising Makes a 'World of Difference'
  • iCrossing: Heathrow's Integrated Strategy Takes Off
  • iCrossing: One EPIC Day in Wales
  • Inflecto Media for Carat & London and Partners
  • NMPi and CJ: Winning Back The East Midlands From Trainline.com
  • Oban International for Big Bus Tours
  • Starcom Affiliate & Impact for P&O
  • Wavemaker: Using Econometrics To Drive Record ROIs

Best Retail Campaign »

  • Click Consult & Julian Charles
  • Dentsu Aegis & Very.co.uk
  • easyfundraising with John Lewis: Give more than a gift this Christmas
  • Intilery & THE7STARS for Sofology
  • JJ & SEAT UK – Car Shopping Made Easy
  • MediaCom & Performance Horizon for Dell
  • Mindshare: Marks & Spencer AW Retail Autumn Winter Campaign
  • Very, vouchercloud & Awin - Buzzwords into Business
  • VoucherCodes & Sainsbury’s Groceries Online

Best Finance Campaign »

  • Click Consult & Chill Insurance
  • Direct Line Group & Performance Horizon: Saving the Affiliate Channel
  • Launching TotallyMoney's Totally Free Credit Score
  • Optimise Media for Tesco Bank
  • Optimise Media for Vanquis Bank
  • RAPP UK: PayPal Payback Made Easy
  • Spark Foundry & Impact for Royal London

Best Technology & Telecoms Campaign »

  • BT & Awin - Maximising Market Share
  • Future plc and stickee
  • Project X by Carphone Warehouse & Awin
  • RAPP UK: Virgin Media Value Upgrade
  • Reward Cloud - Incentivised Cash Out Channel
  • VoucherCodes & Mobiles.co.uk iPhone 8 Launch
  • Wavemaker, GumGum & Vodafone - Battle of the Telcos
  • Wavemaker: Extra Extra Red All About It
Sponsored by


Sponsors of the Performance Marketing Awards

Best Publisher Development Team »

  • Awin
  • CJ Affiliate by Conversant
  • Rakuten Marketing

Best Account Management Team »

  • CJ Affiliate by Conversant
  • Decision Tech - Bespoke Solutions Powered by Data
  • Direct Line Group: Revolutionising the Programme
  • easyfundraising's Retail Account Management Team
  • Visualsoft Affiliates
  • vouchercloud

Best Performance Marketing Technology »

  • Button's Mobile Partnerships Platform
  • Impact for Best Performance Marketing Tech
  • Infectious Media: Programmatic That Puts Advertisers In Control
  • iProspect UK and Ireland: Introducing the Future of Performance Marketing
  • RTB House: Up to 50% More Efficient Retargeting
  • Sociomantic from dunnhumby for wilko
  • Tomorrow TTH and Mapp - Adgnosis
  • UpSellit: Optimizing the Customer Journey
  • XCaliber for Omarsys

Most Effective Agency »

  • A Breakthrough Year for Threepipe
  • Acceleration Partners
  • Click Consult 'A Search Marketing Success Story'
  • Infectious Media: Creating A New Model For The Programmatic Agency
  • iProspect UK & Ireland: Driving Business Performance
  • Merkle | Periscopix
  • Optimus Performance Marketing
  • ROAST: From Start up to Full Service Agency
  • Summit: Changemakers in Online Retail
  • ThoughtMix

Industry Rising Star »

  • Belinda Aylward – Rakuten Marketing, Strategic Client Services Manager
  • Chris Maddern – Button, Co-founder & Chief Product Officer
  • Craig Dempsey – Fetch, Account Director
  • Eleanor Vernall – Smarter Click, Client Services Manager
  • Fred Maude – NMPi, Performance Manager
  • Guy Vernon – Wavemaker, Digital Account Director
  • Jade Bassett – Direct Line Group, Senior Affiliate Consultant
  • Katy Lee – intu.co.uk, Senior Account Manager
  • Kenda Macdonald – Automation Ninjas, CEO
  • Lisa Gardiner – TopCashback, Partnerships Manager
  • Nuria Boj – CJ Affiliate by Conversant, Senior Account Manager
  • Sophie Strong – Wavemaker, Team Red Digital Manager

Industry Choice of Network »

  • Admitad
  • Awin
  • Button
  • CJ Affiliate by Conversant
  • Rakuten Marketing Affiliate Network
  • Visualsoft Affiliates

Industry Choice of Publisher »

  • easyfundraising
  • Quidco
  • Smarter Click Technology
  • TopCashback - Leading the Industry Innovatively
  • VoucherCodes
  • Weather2Travel.com

Industry Disruptor Award »

  • Button: Affiliate for Mobile
  • Fospha Multi Touch Attribution
  • Mention Me: The Refer a Friend Experts
  • NMPi: Changing The Definition of Performance
  • PX: A Revolution in Customer Acquisition
  • RevLifter – AI Driven Personalisation of Vouchers
  • RTB House: Technology Powered by Deep Learning
  • The "Monotote" Technology
  • Trackonomics: Ushering in a New Era of Automation
  • VoucherCodes
Sponsors & Partners

Dates for your calendar

  • 28.02.18 Shortlist unveiled

  • 24.04.18 The Performance Marketing Awards Ceremony

Industry testimonial

“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”

Julia Smith, Director of Communications EMEA, Impact