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Performance Marketing Awards 2018 Winners

A wave of new categories entering the mix, this year's winners and highly-commended flexed muscle in the realms of AI, influencer, programmatic, affiliate and so much more, while for the first time, the Performance Marketing Awards cast a light on the individual teams driving both their companies and the industry forward.

With an array of fierce new contenders triumphing in the PMAs amid the continued success of established members ready and willing to remain agile, our 2018 champions show competition within the industry remains absolutely rife.

For a summary of this year's winners and the campaigns, teams and individuals that brought them to the spotlight, hit the ‘overview’ buttons below.

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Best Attribution Solution

Overview
Sponsored By Medialab Group

Best Paid Search Campaign

Overview
Sponsored By ResponseTap

Best Use of Data

Overview
Sponsored By Optimise

Best Lead Generation Campaign

Overview
Sponsored By Lolagrove

Most Effective Use of Programmatic

Overview
Sponsored By Tomorrow TTH

Best Paid Social Campaign

Overview
Sponsored By VoucherCodes

Best Affiliate Marketing Innovation

Overview
Sponsored By Optimus Performance Marketing

Best Managed Affiliate Programme

Overview
Sponsored By Groupon

Best Content Marketing Campaign

Overview
Sponsored By intuDigital

Best Influencer Marketing Campaign

Overview
Sponsored By Inflecto Media

Most Creative Performance Marketing Campaign

Overview
Sponsored By Button

Best App Install Campaign

Overview
Sponsored By BingAds

Global Excellence

Overview
Sponsored By Thomas Cook Media & Partnerships

Best Integrated Performance Campaign

Overview
Sponsored By Sociomantic Labs

Best Brand Engagement Campaign

Overview
Sponsored By Impact

Best Use of Automation or AI

Overview
Sponsored By Fospha

Best Travel & Leisure Campaign

Overview
Sponsored By Monotote

Best Retail Campaign

Overview
Sponsored By Visualsoft Affiliates

Best Finance Campaign

Overview
Sponsored By Finder.com

Best Technology & Telecoms Campaign

Overview
Sponsored By Planit

Best Publisher Development Team

Overview
Sponsored By IAB UK

Best Account Management Team

Overview
Sponsored By Smarter Click

Best Performance Marketing Technology

Overview
Sponsored By RevLifter

Most Effective Agency

Overview
Sponsored By Performance Horizon

Industry Rising Star

Overview
Sponsored By Affiliate Future

Industry Choice of Network

Overview
Sponsored By Redu

Industry Choice of Publisher

Overview
Sponsored By CJ Affiliate by Conversant

Industry Disruptor Award

Overview
Sponsored By ThoughtMix
Sponsors & Partners

Dates for your calendar

  • 28.02.18 Shortlist unveiled

  • 24.04.18 The Performance Marketing Awards Ceremony

Industry testimonial

“The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.”

Julia Smith, Director of Communications EMEA, Impact